6 Business Card Trends to Watch Out for in 2018
Business cards are a fantastic way to convey your company’s message and build your brand. No longer simply an exchange of contact details, they are now a tactile way to connect to customers through print design. Not sure how to make yours stand out from the crowd? Keep reading to find out 5 business card trends to watch out for in 2018… 1. Minimalism Minimalism is set to take hold of the business card world […]
Does Your Brand Name Pass the Radio Test?
If you’re launching a new business or in the process of rebranding, choosing a new brand name will be on your to-do list. This is definitely one of the most fun things you’ll do as a business owner, and can often be the catalyst for the creation of your whole brand. Unfortunately, it can also be a maddening and drawn out process – a lot of ideas will fall flat, and, to compound matters, many […]
Define Your Brand Values in 3 Easy Steps
Every business needs a brand. And every brand needs core values. Why? Without them your brand becomes inconsistent, confused and misleading. But some companies find it difficult to establish exactly what their brand’s core values are. No need to worry. Read on for our guide to defining your brand values in 3 easy steps. 1. Wiping the slate clean The first step is to forget all your preconceived ideas about branding and what customers or […]
Should I Change My Established Brand Name?
If your business is well established, your brand name will have an inherent level of value. People know your brand name; they recommend your organisation using your brand name. It’s on the business card in their pocket. It’s on your shop front, marketing material, stationery, and your website. If you’ve done a good job marketing your business, it’s everywhere. For these reasons and more, changing your brand name shouldn’t be taken lightly. It will have […]
Picking the Perfect Brand Name for your New Ecommerce Website
So you’re launching a new ecommerce website – congratulations! Before long, you’ll be worrying about oh-so-serious things like your bottom line, product returns and customer complaints. However, for now, it’s time to have a little bit of fun. It’s time to pick the perfect brand name for your new site. As a starting point, it’s imperative that the brand name fits your business, so it’s best to start with a little self-interrogation. Begin with these […]
The Pros & Cons of Personal Branding
Personal branding has certainly gained a lot of positive attention. A solid personal brand improves the image of both the individual and their company, but is it all that simple? This post looks into the big questions when it comes to personal branding – Could personal branding benefit you? Do you need a personal brand? What happens when personal branding goes wrong? Standing out Having a strong personal brand helps you stand out from the […]
How to Build Brand Awareness on a Budget
When you’re starting out with a new business, it can be tricky figuring out how to get your brand noticed on a budget. Do you save until you have enough money for an ad campaign in the local press? Do you focus all of your attention on social media? Or do you jump in head first and try to get the word out yourself by any means possible? One thing’s for sure, you probably don’t […]
5 Incredible Logo Redesign Blunders
Every logo will at some point need a revamp. There’s no shame in it. After all, times move fast. Just look at Google – they released a new logo in September 2015, it’s 7th since 1997. Acting quickly to reshape and tweak your company logo isn’t just admirable – it’s necessary in order to keep up. But sometimes, redesigns can take an ugly turn. And even the biggest companies in the world have made blunders. […]
3 Branding Tips from Jessica Alba’s Honest Company
From a young age, we’re repeatedly told to “never judge a book by its cover”. Jessica Alba is living, breathing proof that this is one of the most valid and truthful life lessons you can learn. Forming opinions based on appearances is apparently something that comes naturally to human beings. Having taken one look at Jessica Alba, the business world was quick to sneer at the prospect of her leading an entrepreneurial venture with The […]
