How Does Pay Per Click Work? – A Beginner’s Guide
If you’ve just started advertising your business online or want to develop your current campaign, online marketing can be fraught with confusion. Before customers can see what your business has to offer, they need to know your business exists! With so much competition, it can take years of hard graft to stand out in the online marketplace. One of the best ways to get seen by consumers and drive new sales is through pay per […]
How to Optimise Your AdWords PPC Campaign for Conversions
For many businesses with an online presence, Google AdWords is critical. Thanks to its instant impact, scalability, and ability to target specific demographics and keyword searches, AdWords can transform businesses into sales machines. If you’ve not considered AdWords but would like to see your advert at the top spot on Google, it’s worth a closer look. Unfortunately, while AdWords offers so much potential, it’s not all plain sailing. The platform is complex, requires constant attention […]
5 Pay-Per-Click Myths You Mustn’t Fall For
Are you considering a pay-per-click (PPC) advertising campaign? Before you do, read this article. We’ll be looking at the top paid marketing myths and separating PPC fact from PPC fiction. Enjoy! 1. “I don’t need PPC, I’m on the first page” Even if you’re ranking on the first page of Google search results, PPC gives you a further advantage over other companies. Wordstream found that – when buying online – 64.6% of clicks go to […]
How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads
Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you […]
How to Fix a Suspended Google AdWords Account in 4 Easy Steps
You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons […]
A guide to Google re-marketing
Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google’s Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have […]
