Google May 2021 Update: Everything You Need to Know
As a webmaster trying your possible best to stay at the top of search engine result pages, Google updates are very important. And if you’ve been following google update trends, you’ll know they sometimes come unexpectedly. However, that’s not the case with the new Google page experience update. This time around you have enough time to prepare, adjust and align with this change. The first hint about the Google page experience update dropped in May […]
On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide
Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon […]
How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots […]
11 Crucial Search Engine Ranking Factors for Ecommerce Websites
For every ecommerce website, the margin between success and failure is minimal. With so many competitors – many of which sell similar, if not the same, products – it’s incredibly important to look for any edge you can get. Search engine optimisation (or SEO) is a great place to start. If you’re not familiar with SEO, it involves the use of various techniques to increase a website’s traffic by improving its rankings on search engine […]
5 Reasons Why Paid Search is Great for Boosting Business
Paid search is a great tool for business owners looking for a fast, cost-effective way to improve their online marketing technique and increase sales. If you’re new to the world of paid search, keep reading to find out why so many businesses trust this marketing strategy to get the most from their advertising budgets. 1. Get results fast Smart PPC (Pay Per Click) marketing campaigns can help you reach your target market quickly, without breaking […]
SEO Marketing Services
SEO marketing increases website traffic, improves site usability and boosts brand awareness. In fact, every successful online marketing strategy boasts SEO as its driving force. And it can drive your business forward too. SEO Marketing Expertise on Tap Bing Digital has been a leading force in the digital sphere since 1999. Over the last 15+ years, we’ve successfully implemented countless search engine optimisation strategies for a range of local, national and global clients. And we can […]
What is Google Hummingbird?
Earlier last month, search giant Google announced its latest algorithmic update, Hummingbird, leaving the digital marketing community on alert as to the consequences for their SEO and content strategies. Hummingbird is said to affect as many as 90 per cent of all search queries on Google and unlike its algorithm update predecessors, Penguin and Panda, Hummingbird is not a penalty-based update and is more focused on the way Google adapts to the variety of search […]
Bing Digital transforms growing interiors brand into the envy of the marketplace
Kent-based digital marketing agency, Bing Digital has joined forces with fledgling interior design retailer, House-Envy.co.uk in a bid to improve enhance its profile nationwide and beyond. The brainchild of interiors journalist, stylist, PR and design expert, Nicola Wilkes, who has worked in the industry for more than a decade, House Envy was set up to provide her own unique, eclectic style to an ever-growing interiors fan base. Tasked with improving House Envy’s social media exposure […]
Enough Stalling: Social Media Action Plan For Your Small Business
Social media can have a great impact on the way small businesses interact with their customers. It used to be ok for a business to only have a website, but that isn’t the case anymore. Social media has become so popular and widely used that it only makes sense for businesses of all sizes (especially small) to get involved! Why You Should Put A Social Media Plan Into Action Social media can not only be […]
How investing in Online Video can boost SEO and promote your services
Many small and large business owners consider online videos as tedious and expensive investments. What they fail to realise is that despite the relatively high costs of video production, this type of digital marketing provides great value to a business in terms of branding, viral exposure of products and services, increased conversion rates, and in building more links for SEO purposes. Video marketing has a great potential for generating secure and high quality links to […]
