Get the Inside Scoop on eCommerce ConsultancyeCommerce consultancy is available via a host of companies in the United Kingdom and all over the world. If you want expert advice on how to get more from selling goods and/or services online, you'll find that hiring an e-Commerce consultant (or an eCommerce consultancy firm) will be the key to accessing valuable guidance from e-commerce professionals with plenty of experience, knowledge and technical know-how.Today, we'd like to talk about what eCommerce consultancy is and how paying for it will benefit your e-Commerce enterprise...What is eCommerce Consultancy, Anyway?eCommerce consultants provide recommendations to online businesses of all types and sizes. When you choose a skilled consultant or firm, you'll access important and practical advice on a wide array of eCommerce elements.Professional guidance and recommendations for e-Commerce elements, such as e-Commerce re-platforming, migration, execution, content management system (CRM) decision-making, eCommerce Web development and building, search engine optimization (SEO) and payment gateways, will be at your fingertips. eCommerce has a lot of "moving parts". Finding a consultant who understands each moving part and how all of them work together is essential.You may choose one consultation, book multiple or ongoing consultations, or select implementation of the recommendations that you were provided with during your consultation(s). Most eCommerce consultancy firms will give you a lot of options, including implementation, with a mind to offering you services which are tailored in order to meet your specific needs... and your budget!When you choose this type of service, you'll be paying for acumen which you don't have yourself. This will be worth your while, as investing in eCommerce consultancy will be the smartest way to ensure that your eCommerce approach is as intelligent, modern and customer-driven as possible!In the end, eCommerce is about pleasing end-users and the services of a talented team of consultants (or one superb consultant) will ensure that you are operating an eCommerce website which has all of the bells and whistles that prospective and returning clients want. It's the smartest way to access a system which is affordable and sensible. It will deliver what customers are looking for and it will enhance the image and profitability of your business, by making it easy for customers to shop online.As well, when you have the right advice and implement it, you'll be certain that you're running an eCommerce setup which is simple to administrate and maintain. It's possible to save time and money by hiring a consultant. In this sense, these services tend to pay for themselves over time.Find the Right eCommerce StrategyWhen eCommerce functions perfectly on the end-user's side, as well as the company's side, it's perfect balance and the right eCommerce consultancy will help you to achieve this perfect balance. Your consultant or team of consultants will make it easier for you to do business and please your customers. These consultants help clients who are planning to build eCommerce websites. They also assist entrepreneurs who want to make improvements to existing websites/e-commerce platforms.The best consultancies have assisted countless brands and retailers with building, growing and accelerating their businesses. When you choose a consultancy wisely, you'll be able to access tactical plans and business models, as well as roadmaps for the future. You'll also be able to benchmark against your rivals and against industry leaders in your niche. It's very important to know where your business stands in relation to others in your niche. Knowledge is power and the analytical skills of an excellent consultant will arm you with knowledge which you may utilize in order to outpace the competition.As well, you'll get the inside scoop on technical and functional needs and access advice which makes it easier to locate vendors that are right for your business operation. A great consultant will also have the skills to make usability studies which are empirical and optimize design.Now, let's discuss the wisest method of finding a superior eCommerce consultancy.How to Choose an eCommerce ConsultancyWe've talked about what these consultancies offer and why entrepreneurs should hire them. Now, let's discuss what to look for while shopping around for the right eCommerce consultancy.It's not really that complicated. What you need to find are experience and credentials. It's vital to choose an eCommerce consultancy whose staff members understand electronic commerce inside and out. Since so many consultants are out there, we recommend vetting at least four or five providers in order to find the best. The time that you spend researching the online reputations of individuals or companies, as well as their backgrounds (such as education and training) will really pay off later on.It should be easy to find customer reviews of established companies. Use this type of feedback in order to see how these persons or companies deliver for their customers. As well, you're going to need to think about prices. This means collecting quotes or comparing price lists, or both. You'll probably have the option of choosing services a la carte or going for bundled services. You'll be able to select the level of service which is right for your needs and which is affordable.Now that you know some hard facts about eCommerce consultancy, you'll be ready to move forward and find a company. While it is possible to set up eCommerce systems on your own, help is out there and it's definitely worth paying for, as long as you choose an eCommerce consultancy with a sterling reputation.
Your website should crawl over hot coals to convert visitors into happy new customers. That’s its job! However, any website, no matter how good, can be refined and streamlined into a well-oiled conversion machine. And, with better conversation rates, you’ll be tickled pink with the improved ROI.
But how can I maximize the conversion rates?
When creating a new website, we always put the user at the centre of our design universe. Every button, word and image revolves around the customer, understanding exactly how they will interact with the site. As a result, upon launch, your brand-spanking new website will be customer centric and designed to the highest usability standards.
After launch, the analysis begins. How can the website be improved, enhanced, upgraded? Using cutting-edge Customer Experience Analysis (CEA) software, we’ll actively observe the way visitors use your site. Factors such as usability, engagement and conversation are reviewed as the intelligent software tracks, records and analyses user interactions across your sitemap. We’ll also tap into the Google Analytics and find out where your traffic comes from, as well as gain an overview of bounce and conversion rates.
Conversion Plan of Action
From enhanced usability and optimised content to strategic merchandising and enriched customer engagement, we’ll use the CEA results to tweak your website until it is picture perfect. Troublesome questions, such as “Why is the bounce rate so high?” or “Why are people quitting at the check-out stage?” will all be answered and resolved. So what happens next? With improved usability and engagement, your site will make mincemeat out of the competition. Hot diggity!