In this post, we’ll take a look at some simple and effective content marketing strategies your business can incorporate – without breaking the bank.

Plan with purpose

Content marketing will continue to play an important role in B2C and B2B marketing in 2017. To achieve the best results from content marketing, it’s crucial to have a solid content marketing strategy in place to guide you through the year.

What are your content marketing goals for 2017? Are you hoping to increase the number of blogs you post each month? Perhaps you want to focus on creating more in-depth content for your customers or improve the product descriptions on your website? Whatever your content marketing goals for 2017 are, going into the year with a well-structured plan will keep you focused and on track.

Targeted content

Are you producing content that your customers and clients appreciate and value? Or have you fallen into the habit of churning out blogs and social media updates without taking the time to think about the value they offer your followers? Your business is unique, so make that clear by creating unique content.

It’s easy to fall into the ‘filler’ content trap – especially when you’re trying to juggle the day-to-day challenges of running a business and the never-ending demands of digital marketing updates. Unfortunately, this approach won’t help you stand out from your competitors.

In 2017, we can expect to see a push towards more tailored, targeted content that’s designed to appeal to a specific group. Ask yourself what your clients and customers come to you for. What are the unique selling points of your business and its products and services? Focusing on what you offer that your competitors cannot is an excellent way of separating your content marketing from the rest. Remember this the next time you upload a blog or social media update.

Bring your story to life

2017 is going to be the year storytelling becomes an integral part of branding a business. There are so many ways to set your business apart from the rest and sharing your story is one of them. After all, your story is 100% unique to you and your business. So, what is your business doing to bring its story to life?

One digital medium that’s transforming the way businesses can connect with their audience and share their stories is live streaming video. Live streaming is a fun way of sharing your brand’s identity with the world. And there are so many ways to get started. Facebook Live, SnapChat Live Stories and YouTube Live are great platforms for sharing live updates of what your business is up to. From sales event updates to fun ‘day in the life’ uploads – your customer base never needs to miss out on what your brand is doing.

Get more. Be more

Your brand deserves more. Your brand deserves on-trend content marketing from one of the UK’s leading digital agencies. To find out more about Bing Digital’s specialist content marketing services, get in touch with our creative team today.

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