If your website is central to your business, keeping it in tip top shape is crucial. For most of your audience, your website is their first interaction with your brand, and first impressions matter. Plus, if it’s going to continue generating leads and sales, it needs to perform to a high level.
For ecommerce stores, keeping up with the times is even more important. Fall behind and you can expect your sales to drop, which is why it’s essential to keep your website looking great and working perfectly. If you’re not sure if your ecommerce store is due an overhaul yet, read on for our top 4 tell-tale signs.
1. Designed for the past
The first thing to look for is a dated design. If your website appears dated, visitors are going to think the same about your company. And even if you specialise in vintage products, an antique website isn’t a great look.
While a “dated design” might seem obvious, it can sometimes be tough to spot. Here are a few features to look for:
- Old fonts
- Brash colours
- Tacky graphics
- Bland structure
It doesn’t always have to be specific features. Visitors can get the impression of a dated website instantly. You might not, because it’s been your website for years. Get a few people to look at your website for the first time and see what they say.
2. S…l…o…w… load times
As much as we like to focus on the finer details of web design, you just can’t hide away from a slow website. According to Kissmetrics, 40% of people abandon a website if it takes more than 3 seconds to load, and 79% of shoppers are less likely to return if they’re dissatisfied with website performance.
Your website might not have always been slow. Some sites simply struggle to handle the extra content or features that get added over time. Either way, a slow website is a big sign your ecommerce store needs some TLC.
3. Is your site mobile responsive?
According to Business Insider, mobile commerce (m-commerce) accounted for 11.6% of total ecommerce sales in 2014. They project that by 2020 this figure will rise to a whopping 45%. To take advantage of this share of the market, your site needs to be mobile responsive. Websites that aren’t mobile friendly become misaligned, difficult to navigate and slow on mobile devices. Worst of all, once Google’s mobile-first indexing update kicks in, you could see a large drop in search engine rankings.
4. Not enough traffic
Traffic is the amount of visitors your website gets. And whatever your business, you want your website to get as much traffic as possible. If your traffic levels have decreased, it’s probably because your website’s search engine rankings have dropped. There are several criteria used by the likes of Google to rank websites, and some of them are can be solved easily by a website upgrade.
Time for an upgrade?
Whether it’s an issue with traffic or just a dated design, a website upgrade can give your business a much-needed boost. So what are you waiting for? At Bing Digital, we specialise in ecommerce consultancy and proactive ecommerce monitoring. By getting to know your business, your goals and your target market, we can give you a modern, responsive website that’s tailored to your needs. Get the ball rolling today with our online enquiry form and we’ll get back to you soon.
Have a project in mind?
Get in contact with our team to chat about what we can do for your brand today.