Do you run your own business? If so, you’re probably all too aware of the power of social media for attracting new clients and getting your brand noticed online. Managing multiple social media accounts can be overwhelming at times, but it doesn’t have to be. In this blog post, we’ll take a look at four simple, yet effective, ways you can use social media to grow your business without handing over your entire working week to the internet.
1. Schedule posts
Maintaining social media accounts is time consuming and laborious. And, let’s face it, nobody’s favourite task. Luckily, there is a way to keep your various accounts up to date without spending every waking hour online. Scheduling your posts will free up your days for the more pressing task of actually running your business. There are loads of scheduling programs to choose from. Popular tools include Hootsweet, Sendible and Buffer.
Creating a posting schedule will help you take charge of your social media accounts and ensure you’re not neglecting platforms during peak hours. It will also allow you to take a step back from your social media activities and ensure you’re posting a diverse mix of content, news and promotional material.
2. Encourage sharing
Who posts on social media hoping that every single one of their followers will ignore their posts entirely? Unfortunately, you may unwittingly be posting content that’s as unappealing to your followers as mud stew, so it’s worth having a few ‘sharable’ tips under your belt to maximise the chances of people sharing your content, pictures and general awesomeness.
Your social media posts don’t have to promote your products all of the time, think of them as helping you to create an overall theme and feel for your brand. Every post should contribute towards developing your brand’s persona, and sometimes endless links to your product pages just don’t cut it.
Here are a few tips for making your posts so spectacular, your followers won’t be able to resist clicking the share button:
- Post new, topical information: Take a moment to think about your clients and followers. Why are they following you? What are they interested in? How do they use social media? Keep an eye on industry research and data, and don’t forget to check what’s trending online, you might be able to incorporate some into your own posts.
- Useful, helpful information: Give something back to your followers by sharing useful information that’s not necessarily linked to your products or services directly.
- Relevant content: Think industry or product news, industry-specific funny memes and guides/tips relating to products or services you sell.
3. Don’t forget a call to action
I’ve read you post, now what? If you don’t ask, you don’t get, so always try to include a call to action (CTA) when you can. Don’t shoe-horn them into every Facebook update and tweet without thought (this will only infuriate your followers), instead use them when it’s appropriate and feels natural. This may mean asking your readers or viewers to share a research post you’ve put together; it may mean pointing people towards your subscribe button.
If you’re serious about growing your business using social media, it’s going to take more than scheduling a few regular posts and walking away. Actively interacting and communicating with potential customers by sharing and commenting on relevant posts, and engaging with other businesses in a positive way (think advice, feedback, forums), will help you come across as what you are – a human. This is important because too many companies automate every single aspect of their social media accounts, leaving them feeling unapproachable and robot-like. Respond to posts from your audience and show you’re interested in what your followers have to say. You’ll be amazed at the results.
Take your business to the next level with Bing Digital
At Bing Digital, e-commerce is our speciality. So if you’re looking for effective digital strategies that will help your business stand out from the crowd, look no further. For more information, get in touch with the team today on 020 8242 1954 or tell us a little more about your project using our content form.