Valentine’s Day offers e-commerce stores the perfect opportunity to sell-sell-sell. Whether you stock intimate undies or tongue-and-cheek anti-Valentine’s cards, now is the time to get your house in order. There are plenty of banana skins out there, so you can’t assume everything will simply fall into place. If you own an online store, making the most of Valentine’s Day takes time, preparation and hard work. If you need a few tips to get started, here are five e-commerce tips that will help you win the hearts of your customers…
Devote your homepage to matters of the heart
Your homepage is the perfect place to start spreading the Valentine message. Make sure you still choose imagery and colours that complement and stay true to your branding and match the style of your merchandise or service.
There’s no need to overdo it – a simple banner with a Valentine’s Day reminder linking to a particular product section can be more effective than a homepage dressed in hearts and sparkles from head to footer.
While the visuals are important, don’t forget about your copy and language. Think poetic phrases and emotive descriptions that are appropriate for your products.
Share the love on social media
In the run-up to the big day, engage with your customers on social media and give them a taste of what’s in store. Go one step further if you can – after all, a little imagination goes a long way. You could maximise your reach by offering a Valentine’s give-away for people who ‘like’ your posts. Alternatively, you could ask your customers to share their Valentine’s stories as part of a themed competition.
Top tip: Scour your social media channels for any special customer stories that involve your merchandise or services and craft a special Valentine’s blog showcasing their unforgettable experience to share with your other customers.
Inspire your customers with gift guides for ‘him’ and ‘her’
Gift shopping online can be overwhelming at the best of times, so why not minimise any stresses or pressures by offering inspiring gift guides?
Traditional ‘His’ and ‘Her’ gift guides are extremely effective e-commerce tools and can help online retailers promote best-selling products. Price-range guides showcasing gifts under £20 or gifts under £50 are also a practical method to help customers discover gift appropriate to their budget.
For something a little different, take a look at online retailer OhhDeer.com’s gift guides, which include ‘Gifts for the annoying person who has everything’ and even ‘Gifts for cat lovers’.
Flirt with your customers by email
Make your customers fall in love with your products, services and brand before they even hit your website with a flirty Valentine’s newsletter. As well as including a sneak preview of Valentine’s related products, offers and delivery discounts, and relevant blog or social media links, why not go the whole hog and write a cheeky Valentine’s message or poem?
Provide last-minute options for those running a little late
Is it ever too late for love? Can you go the extra mile to provide last-minute deliveries for your customers? And you’ll get brownie points for gift wrapping too! Last-minute orders are inevitable, so ensure that your customers know that you’ve got their back and that their delivery will arrive on time.
If last-minute isn’t your style, don’t forget to publicise your last shipping date for Valentine’s Day so that your customers aren’t left guessing whether their orders are in the post.
You You Will Love This: An Introduction to Ecommerce Personalisation
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