With any investment, business owners want to know one thing – is it worth it? Before you invest time and money in a new project, tool or strategy, you want to know what you’re going to get back from it. It’s no different for Google AdWords, Google’s pay-per-click (PPC) advertising service. Read on as we look at 8 facts and figures that will help you decide whether AdWords is for you.
1. 95% of people search for a local business online (Bright Local)
With just 5% saying they “never” search online for local businesses, it’s clear that online is the place for generating new leads.
2. And Google owns nearly three quarters of the search market share (Net Market Share)
Google is used far more than its competitors like Bing and Yahoo, meaning it’s the best option if you’re looking to reach more of your audience.
3. About 90% of Google’s revenue comes from advertising (Alphabet Investor Relations)
AdWords isn’t just an added extra for Google’s services. It’s one of their biggest money makers. As a result, you get their priority when it comes to support and improvements.
4. 98% of customers choose a business from page 1 of their search results (BrightLocal)
That’s right – search rankings aren’t just cosmetic. The vast majority of clicks come from being on the first page. AdWords offers an easy way to get your business there.
5. 41% of clicks go to the top three paid ads (Wordstream)
Wordstream found that over two in every five clicks go to the ads displayed at the top of Google’s search results. This increases to 65% when searchers are looking to buy a product. The first page is good, but clearly the top of the first page is better.
6. And these clicks are more likely to convert into sales…
According to Unbounce, PPC visitors are 50% more likely to make a purchase than organic visitors on your site.
7. AdWords can generate offline sales too
It’s not just online traffic and sales that get a boost from PPC ads. Google found that 75% of customers are more likely to visit a merchant’s physical store when they find helpful information from them online.
8. On average, businesses make back twice what they spend on AdWords
If you want to know about return on investment in numbers – this says it all. Google found that its US clients made $2 for every $1 they spent on AdWords.
Supercharge your PPC campaign
PPC advertising offers a quick and convenient way to boost traffic and sales on your site. But it’s not something you should venture into alone. With PPC, you pay for every click, so it’s essential to get your campaign right. Without expert research and tailored keywords, you could soon end up wasting your budget with minimal returns.
At Bing Digital, we offer a hassle-free PPC management service, to help you make the most of your budget. We are Google Certified Partners with bags of experience when it comes to boosting ROI for our clients’ advertising campaigns. Get started with a free PPC review today or contact our team to talk about your PPC campaign.