Why Your E-commerce Store’s Bounce Rate Really Matters
Do you know your bounce rates from your business rates? If not, you’re in the right place. In this blog we’ll talk you through all you need to know about bounce rates and discover why knowing a little more about them could seriously help your e-commerce store in 2016. What is a bounce rate? Simply put, a bounce rate is the amount of visitors who come to your website, take one look at your homepage […]
How to Utilise Personalisation for Ecommerce Success
For businesses with ecommerce websites, it’s tough to know how to keep customers happy. It’s vital to please the customer and provide a user-friendly service. But how do you keep customers loyal with such an abundance of alternatives on the internet? Well, thanks to the growing use of personalisation, we may have an answer. Personalisation is an increasingly popular concept that’s constantly developing. If utilised properly, it could propel your business to the next level. […]
The Pros & Cons of Personal Branding
Personal branding has certainly gained a lot of positive attention. A solid personal brand improves the image of both the individual and their company, but is it all that simple? This post looks into the big questions when it comes to personal branding – Could personal branding benefit you? Do you need a personal brand? What happens when personal branding goes wrong? Standing out Having a strong personal brand helps you stand out from the […]
Will a Second-Rate Logo Negatively Affect E-commerce Sales?
No matter what, a high quality logo is important for an e-commerce store. Firstly, they play a key role in shaping your brand. Secondly – and pivotally – they are plastered everywhere! From your website to your adverts, leaflets and potentially even your products, your logo will be on everything you do – or at least it should be. Conversely, a poorly designed logo isn’t something you can hide. The issue is, will a second-rate […]
How to Build Brand Awareness on a Budget
When you’re starting out with a new business, it can be tricky figuring out how to get your brand noticed on a budget. Do you save until you have enough money for an ad campaign in the local press? Do you focus all of your attention on social media? Or do you jump in head first and try to get the word out yourself by any means possible? One thing’s for sure, you probably don’t […]
5 Incredible Logo Redesign Blunders
Every logo will at some point need a revamp. There’s no shame in it. After all, times move fast. Just look at Google – they released a new logo in September 2015, it’s 7th since 1997. Acting quickly to reshape and tweak your company logo isn’t just admirable – it’s necessary in order to keep up. But sometimes, redesigns can take an ugly turn. And even the biggest companies in the world have made blunders. […]
How Snapchat Can Help Your Small Business Increase Sales
It’s no secret that teenagers and millennials love Snapchat, but recent research has revealed that it’s exploding in popularity with over 30’s. With 10 million UK users logging in every day and a rapidly evolving demographic, is it time your business tapped into the digital marketing and sales boosting potential of Snapchat? In this blog post we’ve put together a few tips for using Snapchat to help your small business increase sales and boost brand […]
3 Common Email Marketing Blunders (and How to Avoid Them!)
When implemented correctly, email marketing offers great ROI. Get it wrong and you risk irritating (and even alienating) your loyal client base. If you’re preparing to send your first email marketing material and we’ve got your worried, relax. Simply read on to find out what not to do before you press send on your first campaign. 1. Overlooking mobile Ignore tablet and smartphone users at your peril. 55% of emails are now opened on a […]
The Pros & Cons of E-commerce Mobile Apps
According to a recent report, mobiles and tablets now account for more than half of all online sales in the UK with a staggering 51% of UK online sales coming via mobile between November 2015 and January 2016. Richard Tremellen from Capgemini believes that the figures reveal a significant shift for the online retail sector. “It reflects the work retailers have put into improving the customer experience on smartphones,” he said. “Not only have mobile […]
Introducing Your E-Commerce Store’s New Best Friend – Beacons
There are plenty of things to consider when running an e-commerce store. Design, content, videos, product descriptions, checkout forms – the list is endless. But one thing you might not have thought about just yet is beacons – and these little beauties actually have the ability to become your store’s brand new best buddy. What Are Beacons? In a nutshell, beacons are Bluetooth connections that allow stores to communicate with customers who are using electronic […]
