What Exactly is a Disaster Recovery Plan for Ecommerce?
Whether they’re big or small, no eCommerce brand is immune to a disaster. There’s no question that businesses should be prepared for all eventualities and have built-in strategies to minimise loss if the unthinkable were to happen. As organisations rely more and more on various forms of technology and electronic data for their daily operations, they must have plans set out to recovery following theft of inventory, hardware failure, or a severe cyber-attack. Incidents like […]
3 Years On: How Has GDPR Compliance Affected Ecommerce
It’s been three years since the European Union introduced the General Data Protection Regulation, otherwise known as GDPR. If you were an eCommerce professional during the transition, we bet you remember the stress of sorting data, acquiring consent, and scrambling towards compliance. Thankfully, things have settled since the fateful day it came into effect. Now, consumers and businesses have a better understanding of what GDPR compliance means, and there’s enough data to assess its impact […]
What are the Best Analytics for Ecommerce?
Ecommerce businesses will be well aware that shopping trends shift daily. The ability to adapt and anticipate changes in the market is vital for growth and ensuring you stay ahead of the competition. Analytics will play an essential role in a brand’s success, helping them to create better content, assess the impact of their marketing tactics, and most importantly, boost sales. They say that knowledge is power, and once you know more about certain trends, […]
Does My eCommerce Website Need Penetration Testing?
In the modern age, e-commerce sites must do everything they can to ensure they are prepared for a variety of potential complex attacks and malicious abuses. The rise in hackers in the digital era means high-security measures are paramount to a business attracting and retaining their online customers. Suppose consumers consider a site to be untrustworthy and feel their sensitive data is not correctly protected. In that case, they will stay as far away as […]
Migrate From Magento to Shopify: A Comprehensive Guide
Now more than ever, most business owners are looking to migrate from Magento to Shopify. In a huge industry with competition, there’s a need for eCommerce business owners to focus on selling their products in the right marketplace. One thing you don’t need is additional work. Especially work that takes you away from your primary job of making and closing sales. In 2020, Magento 1 reached its end of life. Magento 1 users were at […]
How to Migrate from Shopify to Magento
It’s easy to have some confusion about how to migrate from Shopify to Magento. If you have never done something like it before, it can quickly get complicated. Our job is to help guide through the process of migrating from Shopify to Magento. First, we will start off by discussing specific statistics to reinforce your decision to switch marketplace platforms. We believe choosing the right platform is a decision you will only end up appreciating […]
eCommerce Trends in 2021
The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the […]
On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide
Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon […]
How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots […]
Ecommerce and defective product liability
Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product – that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could […]
