It doesn’t matter whether your business is just starting out or it’s been going for years. Either way, it’s crucial to have a solid content marketing strategy in place if you hope to stay ahead of the competition.
What is content marketing?
If you’re reading this article, you’re probably new to content marketing. And that’s ok. We’re here to help. Understanding exactly what content marketing is, and the different forms it can take, will help you better understand which elements you can use to create the perfect content strategy for your business.
So, what exactly is content marketing anyway? Content marketing is simply the creation and distribution of content for the purpose of attracting, engaging and retaining a target audience. The aim is not to push your products on this audience, but to provide valuable, informative (even entertaining) content. It’s less about promoting your products directly and more about building brand identity and creating trust.
Types of content marketing include videos, vlogs, Snapchat Stories and Instagram stories, blogs, social media posts, newsletters, and even buyers’ guides. The list is endless, and you can get as creative as you want when coming up with new ideas for individual campaigns.
3 Steps for Creating a Killer Content Strategy – For Beginners
1. Know your goals
Why are you interested in creating a content strategy in the first place? ‘Because everybody else is doing it’ isn’t a good enough reason. With this approach, you will probably rush in and underestimate the level of work needed to build a long-term, effective content plan.
Know your goals before you start building a content strategy. Not only will you then find it far easier (and faster) to create the right plan for your business, but you’ll also have some solid goals to steer towards if things ever veer off course down the line.
2. Decide what kind of content you want to create
As we mentioned above, there are many forms of content to choose from. Choosing what kind of content you want to create is one of the biggest challenges for beginners. However, if you are just starting out it’s often best to stick to a handful of the most popular formats initially. Think blogs, FAQs, online polls and videos.
Once you’ve got the hang of creating content for a small number of platforms on a regular basis, you can then think about experimenting with additional formats like quizzes, interviews and even original research.
3. Organise your content
Warning! Do not overlook this step.
It’s easy to get carried away in the beginning and think that you’ll always have 30 minutes to an hour every day to focus on your content. This is a VERY common mistake. Unfortunately, life often derails even the best laid plans. The solution? Plan ahead and organise your content.
With any content plan, consistency is key. If you’re posting blog posts twice a week for two months and then all of a sudden you’re posting once every two months, it stands to reason that you’re not going to see great results.
The best thing to do is to start as you mean to go on and enlist the help of an editorial calendar and a social media calendar. This way you will never lose track of what you lasted posted and when, and you’ll be able to create a much more balanced content library too.
Once you really get into the swing of things, it’s also worth looking into content management systems (CMS), as they will be able to help you manage, publish and analyse your content too.
Get in touch
We hope you enjoyed this beginner’s guide to creating a killer content marketing strategy. If you would like any additional content advice, or you’re interested in enlisting the help of a crack team of content marketing specialists, get in touch with Bing Digital today.