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12th February 2018 / Jon Billingsley

6 Business Card Trends to Watch Out for in 2018

Business cards are a fantastic way to convey your company’s message and build your brand. No longer simply an exchange of contact details, they are now a tactile way to connect to customers through print design. Not sure how to make yours stand out from the crowd? Keep reading to find out 5 business card trends to watch out for in 2018… 1. Minimalism Minimalism is set to take hold of the business card world in 2018. Yes, it’s important
12th September 2017 / Jon Billingsley

Do I Really Need a Brand Style Guide?

Do I Really Need a Brand Style Guide? If you’re launching a new online business or revamping your existing site, it can be tempting to jump straight in at the deep end without the necessary research and planning in place. Rushing through the process of a new website build with the goal to launch as quickly as possible is understandable. Faster is better, especially if we’re talking about generating income, right? Unfortunately, no. From market
9th September 2017 / Jon Billingsley

Does Your Brand Name Pass the Radio Test?

If you’re launching a new business or in the process of rebranding, choosing a new brand name will be on your to-do list. This is definitely one of the most fun things you’ll do as a business owner, and can often be the catalyst for the creation of your whole brand. Unfortunately, it can also be a maddening and drawn out process – a lot of ideas will fall flat, and, to compound matters, many of the best dot com domains are already taken. One of the key challenges
3rd September 2017 / Jon Billingsley

Define Your Brand Values in 3 Easy Steps

Every business needs a brand. And every brand needs core values. Why? Without them your brand becomes inconsistent, confused and misleading. But some companies find it difficult to establish exactly what their brand’s core values are. No need to worry. Read on for our guide to defining your brand values in 3 easy steps. 1. Wiping the slate clean The first step is to forget all your preconceived ideas about branding and what customers or clients
18th July 2017 / Jon Billingsley

Should I Change My Established Brand Name?

If your business is well established, your brand name will have an inherent level of value. People know your brand name; they recommend your organisation using your brand name. It’s on the business card in their pocket. It’s on your shop front, marketing material, stationery, and your website. If you’ve done a good job marketing your business, it’s everywhere. For these reasons and more, changing your brand name shouldn’t be taken lightly. It will have a
28th December 2016 / Jon Billingsley

Picking the Perfect Brand Name for your New Ecommerce Website

So you’re launching a new ecommerce website - congratulations! Before long, you’ll be worrying about oh-so-serious things like your bottom line, product returns and customer complaints. However, for now, it’s time to have a little bit of fun. It’s time to pick the perfect brand name for your new site. As a starting point, it’s imperative that the brand name fits your business, so it’s best to start with a little self-interrogation. Begin with these two
30th September 2016 / Jon Billingsley

What is the Psychological Impact of My Brand Colours?

Do you think your brand looks exciting and youthful? What would you say if we told you that your marketing material is actually shouting trustworthy and regal? According to the study Impact of Colour on Marketing, 90% of snap judgments about products are actually based on colour alone. Keep reading to find out the psychological impact colours can have, and – most importantly – what message your brand colours are communicating to the world. Disclaimer:
3rd August 2016 / Jon Billingsley

The Pros & Cons of Personal Branding

Personal branding has certainly gained a lot of positive attention. A solid personal brand improves the image of both the individual and their company, but is it all that simple? This post looks into the big questions when it comes to personal branding – Could personal branding benefit you? Do you need a personal brand? What happens when personal branding goes wrong? Standing out Having a strong personal brand helps you stand out from the crowd. For businesses, it
15th July 2016 / Jon Billingsley

How to Build Brand Awareness on a Budget

When you’re starting out with a new business, it can be tricky figuring out how to get your brand noticed on a budget. Do you save until you have enough money for an ad campaign in the local press? Do you focus all of your attention on social media? Or do you jump in head first and try to get the word out yourself by any means possible? One thing’s for sure, you probably don’t have thousands of pounds to spare for full-page adverts and glossy brochures like
23rd June 2016 / Jon Billingsley

5 Incredible Logo Redesign Blunders

Every logo will at some point need a revamp. There’s no shame in it. After all, times move fast. Just look at Google – they released a new logo in September 2015, it’s 7th since 1997. Acting quickly to reshape and tweak your company logo isn’t just admirable - it’s necessary in order to keep up. But sometimes, redesigns can take an ugly turn. And even the biggest companies in the world have made blunders. Here are five cases where the new logo was definitely