Click Fraud
20th October 2019 / Jon Billingsley

8 Big Ecommerce Trends We’re Predicting for 2020

In order to manage, maintain and grow a successful ecommerce business, keeping on top of trends can’t simply be a hobby. With thousands of competitors out there and an almost limitless potential audience, tapping into popular trends can be a fast-track to success. But with the ever-changing world of the internet and the varying needs of your customers, it can be difficult to stay ahead. Luckily, we’re here to help. Keep reading to discover the top 8 big ecommerce
10th October 2019 / Jon Billingsley

Ecommerce SEO: 9 Statistics About the Importance of Search

When it comes to ecommerce, one of the few things as important as a fast, modern website, is your placement and relevance on search engines. Get it right and the traffic will flow. Get it wrong and your target audience could miss your site entirely. Set yourself up for success in the SERPs with these nine key ecommerce SEO statistics… 1. 90% of all searches in 2018 were on Google It goes without saying that Google is the most popular search engine out there. Since
20th September 2019 / Jon Billingsley

Understanding the Psychology Behind Late Night Online Shopping

Late night shopping is on the rise. It no longer belongs solely to night owls and last-minute shoppers ticking off a task before bed. Research by the John Lewis Partnership Card showed that out of every 15 purchases, one is made between midnight and 6am. Purchases made in this six-hour window also rose by 23% in 2018 when compared with the previous year. So, what is behind this sudden increase in late night online shopping? In truth, there are a few factors to consider… Busier
10th September 2019 / Jon Billingsley

5 Reasons Why Ecommerce is Growing Bigger & Bigger

It’s no surprise that ecommerce continues to grow and thrive. Ecommerce sales by UK non-financial sector businesses totalled £560 billion in 2017, according to the Office for National Statistics. This marks a sharp rise of 16% since 2016, which is the largest year-on-year growth since 2011. But why is ecommerce growing from strength to strength? As lifestyles become busier and technology changes and improves, consumers are seeking new, more convenient methods to
20th August 2019 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
10th August 2019 / Jon Billingsley

The Past, Present & Future of Voice Commerce

Smart technology is continuously advancing, with the global smart home market set to reach a value of over $53 billion by 2022. In the past few years specifically, we’ve seen the rise of voice assistants. Voice assistants like Alexa are now a common smart device in the average home and were one of the most talked about products at the 2019 Consumer Electronics Show. But, where do they stand when it comes to voice commerce? At present, voice commerce is still
20th July 2019 / Jon Billingsley

A Beginner’s Guide to Ecommerce Gamification

Thinking of ways to make the shopping experience more interesting for your customers? Gamification could be your solution. Ecommerce gamification has the potential to keep people on your site for longer, making them more likely to convert into sales. So, what is gamification and how can it help your ecommerce site? What is gamification? Simply put, gamification is the process of adding games or interactive entertainment to your website to entice people to visit
10th July 2019 / Jon Billingsley

6 Reasons Why E-Commerce Security is Absolutely Imperative

Cyber hacking technology is constantly advancing, making it more important than ever to keep your ecommerce security up to date. You only have to look at the data breach at Equifax to see how dire the consequences of not updating security can be. It’s estimated that around 143 million Equifax customers around the world were affected by the breach, a large majority of them being Americans. In addition to personal addresses, credit card details and dates of birth,
20th June 2019 / Jon Billingsley

How to Use Artificial Intelligence in Your Ecommerce Business

Up to 85% of customer interactions could take place without a human by the end of 2020, according to Gartner. For anybody in the ecommerce sector, this poses a big question – are you prepared for this monumental shift in customer service? And if you don’t answer the call, will you be left behind? Find out how artificial intelligence (AI) could help your ecommerce business stay ahead of the curve. 1.  Eradicate human error Research shows that ecommerce businesses
10th June 2019 / Jon Billingsley

A Guide to Augmented & Virtual Reality Shopping

The future of shopping is here and it’s better than you imagined. As business owners, it’s important to stay ahead of innovations in the industry but virtual reality is no longer an innovation. It’s here to stay. Retailers such as Adidas and ASOS are already regularly using augmenter reality (AR) as part of their businesses. For customers, AR offers the chance to get a close up look at products without having to step foot outside their door. It also means a