22nd February 2022 / Jon Billingsley

A Small Wonder: Microinteractions and UX Design

From scrolling through a webpage to clicking a button, we experience microinteractions all the time as we use the internet. If you’re struggling to build a connection with customers or a call-to-action on your website needs to be clearer, microinteractions could be the solution. In this article, we’ll explain exactly what microinteractions are, explore their applications for ecommerce UX and then provide you with some illustrative examples. What are microinteractions? Microinteractions
4th February 2022 / Jon Billingsley

Ecommerce Penetration Testing Different Types

In recent years, cyber-attacks and data breaches have been on the rise, costing leading ecommerce brands thousands or even millions of pounds. By October 2021, the number of data breaches within the year had already surpassed those in 2020 by 17% - with retail experiencing the highest volume of data leakage attacks of all industries at 31.3%. The stats are clear – ecommerce businesses cannot afford to neglect their online security. That’s where penetration testing
1st February 2022 / Jon Billingsley

How to Better Understand Your Ecommerce Customers’ Needs

If sales are at a low for your ecommerce business and you’re searching for the cause, it might be time to try and understand your customers’ needs more closely. This rings particularly true as 76% of customers expect brands to understand their needs, whilst 89% of successful businesses view anticipating customer needs as integral to brand growth. Your customers’ needs will impact every choice they make through the shopping process – from research to checkout.
30th November 2021 / Jon Billingsley

10 Reasons Why Your Brand Needs a Disaster Recovery Strategy

When you’re in business, disaster can strike at any time. That’s why developing a robust disaster recovery strategy is of vital importance – especially if you’re in the ecommerce industry. From managing orders to keeping customers’ data safe, there are many business practices you need to keep consistent and secure to make your company run smoothly. If you’re still unsure how disaster recovery would work for you, read on to learn exactly why your brand needs
11th October 2021 / Jon Billingsley

How an Ecommerce Consultant Can Help You

Setting up and maintaining an online business is a challenging process. You might feel overwhelmed by the variety of technical procedures involved – from search engine optimisation to creating successful Google Ad campaigns. The amazing products in your store unfortunately don’t provide a guarantee to ecommerce success – not without a clear, engaging website and a focused strategy plan. Ecommerce consultants have years of experience in the industry and extensive
11th October 2021 / Jon Billingsley

10 Best Practices for User Experience in Ecommerce

No matter how great your products are or how successful your marketing campaigns might be, if your website is confusing, slow or difficult to use, you’re likely to lose out on sales. According to recent reports, 69.57% of online shopping baskets are left abandoned without a purchase being made. If people are visiting your site, but your conversions are low, this could be a sign that your website is poorly optimised for user experience (UX). To avoid missing out
27th September 2021 / Jon Billingsley

Magento 2 Migration in 5 Easy Steps

When you have an ecommerce business, showcasing your products on a professional storefront is a must. If you don’t keep your platform updated, you’re at risk of losing customers to long loading times and confusing checkouts, not to mention the security risks of outdated platforms. Magento is the one of the leading ecommerce platforms, used by over 250,000 retailers across the globe. An updated version, Magento 2, was released in 2015 and contains many vital features
27th September 2021 / Jon Billingsley

10 Progressive Web App Benefits for Ecommerce

Many ecommerce businesses have discovered the limitations of both native apps and traditional websites. In most cases, consumers will leave websites within a matter of seconds if they’re difficult to navigate, whilst the inconvenient download process can discourage potential customers from using a brand’s application. If only there was a solution that took the benefits of both, whilst removing their weaknesses… Progressive Web Apps (PWAs) do just that. PWAs
27th August 2021 / Jon Billingsley

Twitter Trials Ecommerce ‘Shop Module’

If you’re looking for a space to engage your customers in conversation and build the profile of your ecommerce brand, then social media is the place to be. No platform brings you closer to consumers than Twitter. But what if Twitter could be used much more directly for ecommerce? In fact, right now Twitter ecommerce is being taken to the next level through the trial of a new Shop Module. In this article, we’ll take you through the proposed new module, how similar
21st August 2021 / Jon Billingsley

What is PCI Compliance? Meaning, Levels and Requirements

If your ecommerce business accepts payments from credit or debit cards, you need to be compliant with PCI DSS (Payment Card Industry Data Security Standard). According to Verizon's Payment Security Report 2020, only ‘27.9% of organizations achieved 100% compliance during their interim compliance validation’. Businesses that are not compliant put themselves at risk of data breaches, leading to a drastic loss of sales and reputation – and potentially, legal ramifications. So,