5 eCommerce Monitoring Tools for Traffic, Page Speed & More
Your eCommerce website is the face of your business, and making an excellent first impression is the key to boosting sales and retaining customers. Visitors expect speedy load times, easy-to-navigate web pages, working links, and visible calls to action (CTAs). Without them, your traffic will turn icy cold. How do you optimise your website to surpass your business goals? Choose the most significant key performance indicators (KPIs) and set up proactive eCommerce monitoring
5 Types of Ecommerce Audit – And Why They Matter
It's true what they say – knowledge is power. No matter the scenario, whether professional or personal, standing back and taking stock is the key to success. This is where ecommerce audits shine. They're a strategic weapon in your digital arsenal, allowing you to identify and overcome critical issues that prevent conversions. Keep reading as we explain what ecommerce audits are, why they're important and the different areas that need thorough evaluation before
One-Off Assistance vs Ongoing Support for Magento
So, you've finally migrated and become a Magento merchant - congratulations! You'll now enjoy versatile content management tools, advanced SEO (search engine optimisation) capabilities and easy third-party integrations. Your customers will love you. Thanks to the clean front-end design, intuitive navigation and quick loading times, it's never been easier to make a purchase. However, and we hate to rain on your parade, your work's not done. As with any ecommerce platform,
What Exactly is a Disaster Recovery Plan for Ecommerce?
Whether they’re big or small, no eCommerce brand is immune to a disaster. There’s no question that businesses should be prepared for all eventualities and have built-in strategies to minimise loss if the unthinkable were to happen. As organisations rely more and more on various forms of technology and electronic data for their daily operations, they must have plans set out to recovery following theft of inventory, hardware failure, or a severe cyber-attack. Incidents
What are the Best Analytics for Ecommerce?
Ecommerce businesses will be well aware that shopping trends shift daily. The ability to adapt and anticipate changes in the market is vital for growth and ensuring you stay ahead of the competition. Analytics will play an essential role in a brand's success, helping them to create better content, assess the impact of their marketing tactics, and most importantly, boost sales. They say that knowledge is power, and once you know more about certain trends, spikes in
Does My eCommerce Website Need Penetration Testing?
In the modern age, e-commerce sites must do everything they can to ensure they are prepared for a variety of potential complex attacks and malicious abuses. The rise in hackers in the digital era means high-security measures are paramount to a business attracting and retaining their online customers. Suppose consumers consider a site to be untrustworthy and feel their sensitive data is not correctly protected. In that case, they will stay as far away as possible,
eCommerce Trends in 2021
The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the pack in terms of sales with consumers spending
On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide
Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon the content, layout
How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
Ecommerce and defective product liability
Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product - that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could be sued. How could product liability affect