18th March 2021 / Jon Billingsley

What Exactly is a Disaster Recovery Plan for Ecommerce?

Whether they’re big or small, no eCommerce brand is immune to a disaster. There’s no question that businesses should be prepared for all eventualities and have built-in strategies to minimise loss if the unthinkable were to happen. As organisations rely more and more on various forms of technology and electronic data for their daily operations, they must have plans set out to recovery following theft of inventory, hardware failure, or a severe cyber-attack. Incidents
2nd March 2021 / Jon Billingsley

What are the Best Analytics for Ecommerce?

Ecommerce businesses will be well aware that shopping trends shift daily. The ability to adapt and anticipate changes in the market is vital for growth and ensuring you stay ahead of the competition. Analytics will play an essential role in a brand's success, helping them to create better content, assess the impact of their marketing tactics, and most importantly, boost sales. They say that knowledge is power, and once you know more about certain trends, spikes in
18th February 2021 / Jon Billingsley

Does My eCommerce Website Need Penetration Testing?

In the modern age, e-commerce sites must do everything they can to ensure they are prepared for a variety of potential complex attacks and malicious abuses. The rise in hackers in the digital era means high-security measures are paramount to a business attracting and retaining their online customers. Suppose consumers consider a site to be untrustworthy and feel their sensitive data is not correctly protected. In that case, they will stay as far away as possible,
15th January 2021 / Jon Billingsley

eCommerce Trends in 2021

The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the pack in terms of sales with consumers spending
1st December 2020 / Jon Billingsley

On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide

Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon the content, layout
27th November 2020 / Jon Billingsley

How Much Content is Best for SEO in Ecommerce?

The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
21st October 2020 / Jon Billingsley

Ecommerce and defective product liability

Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product - that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could be sued. How could product liability affect
6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
10th September 2020 / Jon Billingsley

Finding a Match: How to Choose Between Ecommerce Platforms

There has never been a better time to get into the enterprise e-commerce game. Not only does running your own online e-commerce store allow you to have the freedom of living anywhere in the world while still earn an income, but it also gives you the flexibility of switching out products without having to purchase a large inventory or rebranding yourself. Whether you're looking to start your own business or scaling up your existing store, the success of your e-commerce
11th August 2020 / Jon Billingsley

Prepping Your Ecommerce Store for the Back to School Rush

At the start of July, the Government unveiled plans outlining that schools and colleges would fully reopen in September. With new measures in place to ensure the safety of students, many parents are already planning for their children heading back into classes. Prepping for the start of school is always a busy time for ecommerce sites, but the effects of coronavirus will mean online stores see more traffic than normal. Many people will still be hesitant about shopping