Click Fraud
23rd October 2018 / Jon Billingsley

Will a Wishlist Help or Hinder My Ecommerce Business?

We’ve all been there. A friend’s birthday is coming up and you have no idea what to get them. Maybe it’s Christmas and you’re struggling with gift ideas for that distant relative. What are your options? Ask them – and in doing so admit that you don’t know them well enough to choose yourself – or guess, and hope for the best. Alternatively, you could take a peek at their wishlist and choose a gift you know they’re going to love. That’s exactly
27th September 2018 / Jon Billingsley

Cryptocurrency Payments: The Future of Ecommerce or Just A Fad?

We’ve come a long way from the days of uncertain online payments. Until around 10 years ago, many of us were sceptical and fearful of putting our trust into online vendors. Fast forward to 2018 and shoppers confess to making 80% of their purchases online, excluding groceries. With the huge increase in online shopping comes more alternatives to conventional payment. In 2009, Satoshi Nakamoto – then anonymous – invented the first decentralised cryptocurrency,
21st September 2018 / Jon Billingsley

How to Leverage User-Generated Content in Ecommerce (With 3 Examples)

You’re in the market for a new toaster, with two options. A friend has the first one and raves about how good it is. The second one, on the other hand, has a great product description on the site. Which one do you buy? Chances are you’re going to go with the first one. Why? Because people trust people, not brands. Word of mouth has always been the best way to get products out there. And with the increasing popularity of social media, and the emergence of influencers,
27th August 2018 / Jon Billingsley

International Ecommerce: Capitalising on Future Opportunities

In an increasingly globalised world, people are connected through hundreds and thousands of digital avenues. One untapped avenue, however, is international ecommerce. Transactions that cross borders, boundaries and businesses can create immense future ecommerce opportunities. But, how do you capitalise on this? In this post, we look at the struggles businesses face and the best ways to expand your ecommerce company to match the changing international shift. Expanding
23rd August 2018 / Jon Billingsley

How to Elevate your Ecommerce Store with Brand Storytelling

You’ve polished your ecommerce website, upped your advertising game and you’re on the ball with social media. But, you’re not seeing much change. So, what’s missing? Many brands aren’t utilising the effective tool of storytelling. If you want to make a point to someone, the best way to make an impact is having a story to illustrate it. Keep reading as we take a look at some of the best brand stories and find out how to add your own stamp on your business. TOMS TOMS
15th August 2018 / Jon Billingsley

How to Generate B2B Leads for Your Ecommerce Website

Is your B2B ecommerce site struggling? Have you noticed a plateau or dip in your sales? It could be a lead generation problem. For any business, big or small, actively generating leads is fundamental to its success. Without a solid plan in place, every company will hit a sales wall. And that goes for B2B ecommerce sites too. If you’re not sure how to generate B2B leads for your ecommerce website, Bing Digital is here to help. According to the B2B Technology Marketing
11th May 2018 / Jon Billingsley

What the Heck is the Omnichannel Retail?

Retail is forever changing. And, whether it’s the rise of mobile commerce or the need for faster delivery, it’s essential for businesses to stay on top of the latest developments. Failure to do so could see them falling behind competitors and losing out on potential custom. So, what’s the latest movement in the world of commerce? Read on as we look at the emergence of omnichannel retail… Combining channels Language nerds will know that
25th February 2018 / Jon Billingsley

Should My Ecommerce Store Provide ‘Try Before You Buy’?

With faster and cheaper delivery, ecommerce is increasingly winning the war against brick and mortar shops. It offers consumers more choice, better discounts and helpful reviews, and all from the comfort of their home. With mobile commerce, they can even access it all on the go too. But there’s one area that, in the past, ecommerce has come up second best. Quite simply, people want to see, touch and try products before they hand over their hard-earned cash. So,
5th February 2018 / Jon Billingsley

3 Ways Your Ecommerce Brand Can Boost Customer Loyalty

For companies averaging $1 million in revenue, 81% of this goes on search engine optimisation and pay-per-click advertising alone. That’s a big slice of the pie, just to attract new customers. But what about keeping these customers? Considering the high customer acquisition cost from marketing, improving customer loyalty could be a significant boost for every ecommerce businesses in such a competitive market. Read on as we look at 3 ways to boost customer loyalty
25th January 2018 / Jon Billingsley

Will All Your Online Purchases Be on Smartphones By 2021?

Mobile commerce (mcommerce) is growing. But the majority of purchases are still made on desktop. Why? People traditionally use their mobile device to browse, but checkout on desktop. However, research from eMarketer suggests that, by 2021, 56% of mobile consumers will be opting for their smartphone to make the purchase. So, what’s led to this shift – and, more importantly – is your ecommerce business ready for the move to mobile? The reliance on smartphones