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15th January 2021 / Jon Billingsley

eCommerce Trends in 2021

  The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the pack in terms of sales with consumers
1st December 2020 / Jon Billingsley

On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide

Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon the content, layout
27th November 2020 / Jon Billingsley

How Much Content is Best for SEO in Ecommerce?

The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
21st October 2020 / Jon Billingsley

Ecommerce and defective product liability

Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product - that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could be sued. How could product liability affect
6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
10th September 2020 / Jon Billingsley

Finding a Match: How to Choose Between Ecommerce Platforms

There has never been a better time to get into the enterprise e-commerce game. Not only does running your own online e-commerce store allow you to have the freedom of living anywhere in the world while still earn an income, but it also gives you the flexibility of switching out products without having to purchase a large inventory or rebranding yourself. Whether you're looking to start your own business or scaling up your existing store, the success of your e-commerce
11th August 2020 / Jon Billingsley

Prepping Your Ecommerce Store for the Back to School Rush

At the start of July, the Government unveiled plans outlining that schools and colleges would fully reopen in September. With new measures in place to ensure the safety of students, many parents are already planning for their children heading back into classes. Prepping for the start of school is always a busy time for ecommerce sites, but the effects of coronavirus will mean online stores see more traffic than normal. Many people will still be hesitant about shopping
27th March 2020 / Jon Billingsley

Coping with Coronavirus – 4 Essentials for Ecommerce Sites

The entire country, and the entire world, is facing an unprecedented situation with the ongoing spread of the COVID-19 coronavirus. Not least since the Government announced stricter social distancing rules on March 23rd. For most of us, that means changing our day-to-day lives in ways we weren’t expecting. Employees are working from home. Parents are looking after their kids in ‘term time’. And we’re all told to stay two metres apart in public. Ecommerce
20th March 2020 / Jon Billingsley

FREE App Turns Restaurant Into A Takeaway

The coronavirus outbreak has hit pubs and restaurants hard. With a lockdown in place, the only way you can sell food is by takeaway. But how on earth do you get that up and running? Here’s the great news for you! You can now turn your pub or restaurant into a takeaway within 24 hours! We’re offering our full setup, design and build services – and it’s completely FREE. ✅Fully Branded Setup of your Restaurant App ✅Menu
20th February 2020 / Jon Billingsley

Funding for your Magento Project

Project cash flow can be difficult for all levels of business and especially under the current economic climate. Many customers have asked us if Finance is an option; it makes business sense to spread a large project cost over a term to reduce the impact on business cash flow.  We are pleased to announce that after a lot of searching and due-diligence, we have teamed up with IQ Finance who offer unsecured loans to Ltd companies who have a good credit