How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads
Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you […]
How to Fix a Suspended Google AdWords Account in 4 Easy Steps
You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons […]
3 Common Email Marketing Blunders (and How to Avoid Them!)
When implemented correctly, email marketing offers great ROI. Get it wrong and you risk irritating (and even alienating) your loyal client base. If you’re preparing to send your first email marketing material and we’ve got your worried, relax. Simply read on to find out what not to do before you press send on your first campaign. 1. Overlooking mobile Ignore tablet and smartphone users at your peril. 55% of emails are now opened on a […]
6 Ways to Boost E-Mail Marketing Open Rates
Yes, social media may be the coolest kid on the block when it comes to keeping up with the latest trends. However, as far as we’re concerned, fresh isn’t necessarily best. If it’s ROI that you’re looking for, e-mail marketing is still one seriously effective technique. Want proof? According to the latest stats from Experian, every $1 spent returns a colossal $44.25. Wow! Of course, generating this kind of lucrative ROI isn’t quite as simple […]
The importance of using a Google Certified Agency
As a business owner or someone responsible for the business budget, marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That’s why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If […]
A guide to Google re-marketing
Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google’s Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have […]
How to get mobile marketing right for SMEs
The UK is fast becoming a hub for everything mobile. Meanwhile, global internet usage from mobile devices last year was 12 times the amount of data bandwidth that was used on the internet at the turn of the Millennium. Although many Briton’s are using smartphones and tablets both at home and in the workplace it appears small businesses are still failing to see the value of mobile for business. Following a recent Email Marketing Census […]
Facebook Hashtags: What It Means For Your Social Media Marketing
According to Facebook, hashtags used in posts on personal profiles or pages essentially turn keywords such as topics or phrases into clickable links that are grouped together, much in the same way as Twitter. So for example, if you were posting up something about the London Underground, you might use the keyword #tube or the phrase #LondonUnderground. Here is an example of someone either clicking a #LondonUnderground hashtag or searching for it: As you can […]
What is Retargeting & Remarketing and how does it Work?
Re-targeting, also known as re-marketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Re-targeting is a tool designed to help companies reach the 98% of users who don’t convert right away. How Does Re-targeting Work? Re-targeting is a cookie-based technology that uses simple a Javascript code to […]
How to enhance your brand using Pinterest
The launch of Pinterest as the latest social media craze has revolutionised the way in which individuals and organisations, with common interests, interact rom a plethora of platforms. Incorporating Pinterest as a focal point of your social media strategy can certainly deliver results equally as well as the likes of Facebook and Twitter; it’s simply a case of utilising its features optimally. To sum up Pinterest briefly; it is a simple, easily applicable resource that […]
