14th June 2018 / Jon Billingsley

Agencies vs Freelance Web Designers – Which Is Best for Me?

Building an attractive, effective and successful website will no doubt be tricky if you go it alone. It doesn’t have to be that way. That’s where the professionals come in. But do you choose an agency or a freelance web designer? Whether you’re an established business who wants to refresh you site, or an entrepreneur who wants a complete overhaul – it’s important to get the best fit. Here are some things to keep in mind when trying to decide… Have
21st July 2016 / Jon Billingsley

How to Tap into the Psychology of Web Design

The look and feel of an e-commerce store is fundamental to its success. Obviously, factors such as excellent navigation, a user-friendly layout and glossy images are going to make a huge impact, but what about the other smaller details? From colour to white space and even the amount of choice – every single element collectively has a psychological effect on visitors. But why is this? What is it about a well-chosen typeface that makes an e-commerce store more appealing
15th October 2015 / Jon Billingsley

What is User Experience Design?

Gone are the days when web surfers were impressed with websites that featured yellow text on black backgrounds. Today, people expect a sophisticated experience, which is why sites are becoming increasingly complex. One of the key components in this new age of rich, interactive websites is a concept called user experience design. But what exactly is this new-fangled art? And why should it be on the radar of every business with a website? Read on as we explore user experience
13th September 2015 / Jon Billingsley

4 User Experience Design Myths Exposed

User experience design (or UX design) is an increasingly popular concept in the web design sphere. Essentially, it relates to the ‘experience’ a user has when interacting with a system. However, there’s still a huge amount of confusion surrounding this term. To put an end to the confusion we’ve debunked some of the most misinformed user experience design myths and sent them straight to the slaughterhouse: 1. UX is a ‘soft’ element of web design Unfortunately,
14th April 2014 / Jon Billingsley

How to sell expensive items online

There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your target market. Let's be honest, there's unlikely