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Email marketing is a hugely powerful tool for business of all sizes. From budding start-ups to established global brands, email is where it’s at. 2.9 billion people across the world have email accounts. Want to reach some of them? Here are six great email marketing tips every business needs to think about before launching a campaign.

1. Goals

What are you hoping to achieve from your campaign?

Successful email marketing campaigns have a set, clear goal. Not only does this make it easier for readers who open the email to quickly understand and digest your marketing message, it also makes it easier for you to understand the results of your campaign. After all, if your email includes several offers and promotions, how can you be sure which one attracted the most clicks and conversions?

2. Clarity

If your inbox is jam-packed, it’s likely that your customers’ inboxes are too. The result? People don’t have the patience or time to read every marketing email they receive.

One of the best ways to combat this is to get to the point quickly. Make sure that everything from your subject line to your opening sentence drives home your marketing message.

3. Layout

Often, people will open emails and skim read the first few sentences before clicking away. Make people want to keep reading by enticing them in. Use short, easy to scan sentences and avoid using chunky paragraphs.

4. Mobile friendly

Users are five times more likely to leave a site that is not mobile friendly and a huge 56% of all email is opened on mobile. If your email marketing is successful and you entice someone to click through to your website and it isn’t mobile friendly, there’s a strong possibility that they’ll leave and your efforts will have been wasted.

As well as a responsive website, it’s also crucial to embrace responsive design in your emails. Emails with responsive designs get 24% more clicks on mobile.

5. Analyse

To know how successful your email marketing campaign was, you should be aware of certain key metrics like open rate and click-through rate. Using trackable links is another useful way of analysing clicks and conversions within Google Analytics. If you can’t track and analyse your results you’ll struggle to know what works and what doesn’t.

6. Subject line

You’ve crafted the perfect email marketing campaign complete with mobile-friendly design, killer copy and an enticing deal. There’s just one problem: nobody is opening your email.

All too often, businesses spend so much time on the copy and design of their email campaigns that they forget about what the recipient will see first – the subject line. The subject line can make or break your campaign. It’s the first thing people see and if you want to entice people to click and open your email, it must be exciting and enticing.

Effective email marketing 

Get more bang for your buck with Bing Digital’s fast-acting email marketing campaigns. Our experienced team create eye-catching designs, clickable content and offer expert analysis to ensure that we focus on what works. Get in touch about your email marketing today.

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