Navigational, functional and content pages – websites have a wide range of page types. Each of them has their own role to play for the website and the business as a whole. And some are more specific in that role than others.
Squeeze pages are arguably the most specific of all, aiming solely to “squeeze” information from visitors. Read on as we discuss the benefits of squeeze pages and how to make sure your site gets the squeeze just right.
More on squeeze pages
To give you a better idea, a squeeze page is a landing page which typically aims to gather a visitor’s email address – with consent – before they leave the page. Why? That’s arguably the most valuable piece of information for modern companies.
With a person’s email address, and consent to contact them using said address, companies have a gateway to the quickest, easiest and most cost-effective way of connecting with customers. Companies can send out bulk emails to mailing lists or even targeted messages at specific segments of their audience with minimal effort and cost.
Email marketing is also one of the most effective customer acquisition tactics too. Pair newly acquired customers with minimal cost and you can see exactly why squeeze pages are so valuable to ecommerce sites.
Getting the squeeze right
Because squeeze pages have one end goal, it’s essential they guide customers to that and only that. This means no links to other pages – internal or external. While it may seem harsh, sites need to avoid offering clear exit routes. Essentially, the squeeze page should say take what’s on offer or leave the page.
You want your squeeze page to deliver maximum conversions. It has no exit links, so visitors need to know what’s on offer quite soon in the process. With that in mind, it’s worth keeping content to a minimum – at least above the fold. A good way to keep Google happy with your squeeze page is adding content below the fold – after your offer to customers.
It’s also important to get the offer right. No customer gives away their details – even just their email address – for nothing. To secure a visitor’s email address, businesses should consider some of the following options:
- Discount code
- Or even just to hear about the latest offers each month
Essentially, you want to make it worth their while. That way, it becomes more of a win-win, rather than “give us your email address so we can send you promotional content”.
Find out more
Squeeze pages are one of many web-design features that can generate leads and drive sales over time. At Bing Digital, we specialise in Magento ecommerce sites that attract traffic, convert visits into sales and keep customers coming back. Whether it’s a squeeze page, personalised experience or target remarketing campaign, we know how to make your site work for your business.
Get in touch with our team to find out more about how we can help you.