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Live streaming is a cost-effective way to build your business, but are you taking full advantage of the possibilities? Now more than ever, the power of social media has made it easier to reach a huge audience at just the click of a button. And one powerful way to do that is by using live streaming. Use it well and you can promote your ecommerce business straight away!

What is live streaming?

The idea of live streaming isn’t a brand-new phenomenon. But ever since Facebook launched its live feature in 2016, more and more companies are benefitting from these live streaming services. It’s now a fast-growing medium, and customers can reach live streaming with the click of a button straight to their smartphones and tablets.

So, it’s important that ecommerce businesses realise its marketing potential. Research suggests that the video streaming market is estimated to grow to $70.5 billion by 2021. With low costs and instant gratification, companies can reach more and more people for less. Luckily, we have 5 tips on how you can use live streaming to promote your ecommerce business today.

1. How-to tutorials

Tutorials can make great content marketing. But, have you ever thought about live streaming your how-to videos? By helping customers learn a new skill, it provides value, which can build brand loyalty and drive sales. This interactive live format will give your company a competitive edge against other businesses.

2. Q&A sessions

Letting your customers interact with your business on an intimate level – like live streaming Q&A’s – will build credibility. Your relationship with the customer will also grow and strengthen. Why not get in experts or an influencer? This will draw attention to your brand and improve your online image.

3. Product demonstrations

Sometimes people can’t understand an item until they can physically see its value. Remove the confusion with your ecommerce products by adding a live stream of product demonstrations and introductions. Introduce both new and existing customers to your products by demonstrating exactly how you use it and what you can use it for.

4. Brand building

Use live streaming to your advantage by building your ecommerce brand. Why not share your philosophy, introduce your team or provide some light entertainment?

Give your customers a look behind the curtain and let them know how hard you work and how dedicated you are. This will create a lasting bond with customers and will be great for new customers who want to learn more about your business. 

5. Educational purposes

Business-to-business companies may not newbies to webinars and seminars, but have you tried using live streaming platforms like YouTube and Facebook?

By using live streaming services for educational purposes, you could reach a wider audience and attract companies you hadn’t even thought of approaching. 

Need help with your ecommerce business? 

Whether you’re looking to promote your business through new techniques or make the most of you Magento’s innovative features, Bing Digital can offer a helping hand. We are award winning Magento 2.0 ecommerce developers, who have helped countless businesses thrive online for nearly 20 years.

With our combination or expertise, experience and creativity, we can help you promote your company and succeed online. Whatever your ecommerce needs, feel free to contact our team of experts today.

Have a project in mind?

Get in contact with our team to chat about what we can do for your brand today.