Click Fraud

When it comes to e- commerce software, businesses are spoilt for choice. Of course, not all content management system platforms are created equal, with some massively outperforming the competition. So, how are you supposed to choose? As a general rule, it pays to start by researching tried and tested solutions backed by positive testimonials. Read on for a brief overview of two of the most popular e-commerce platforms around – Magento and WordPress WooCommerce.

Magento

As the world’s leading open source e-commerce web application, Magento is used by a 11.91% of all online retailers, including household brands such as The Athlete’s Foot, Mont Blanc, Bendon, Gant and more. Intimidated? Don’t be. As well as big name brands, Magento offers fantastic support for SMEs too.

Smart, powerful and ultra-secure, Magento is a feature-rich platform available as both a free open-source software solution, and as a paid enterprise version. Architecture is highly flexible which makes it great for growing SMEs. Magento developers place a heavy focus on scalability and customisation, which means merchants can create bespoke sites to suit their unique needs.

A potential downside for less tech-savvy users is that Magento tends to be a little harder to use than some of its counterparts. This means businesses often seek the help of e-commerce support services in order to maximise the benefits of Magento. However, it is worth noting that the recent release of Magento 2.0 included a number of updates to make the software more user-friendly and intuitive.

WooCommerce

While Magento has been making waves since 2008, WooCommerce has only been around since 2011. Today it powers over 30% of all online stores, with businesses using the open source WordPress plugin toolkit to turn self-built sites into fully functional e-commerce stores.

For business owners who appreciate the simplicity of WordPress, the use of WooCommerce as an intuitive backend add-on is a great option. When budget is a concern and entrepreneurs want to have as much control over their stores as is possible, WooCommerce can be a cost effective solution.

That said, it isn’t without its flaws. As a plug in WooCommerce simply doesn’t offer the sophistication of a purpose-built content management system. This means customisation and scope are often compromised in favour of simplicity and ease of use. When standards slip, customer conversion rates can be catastrophically compromised. Plus, some more advanced features require additional payment, and free hosting is non-existent which can be an unexpected sting.

Get in touch

Still not sure which ecommerce solution is best for your business? Bing Digital’s experts can help decide. Give us a call today on 0800 802 1206 and find out how we could help you take your business further in 2016.  Alternatively, complete an online enquiry form and we’ll be in touch soon. We’re looking forward to hearing from you!

Have a project in mind?

Get in contact with our team to chat about what we can do for your brand today.