Suppliers of top end boardroom and executive furniture came to us with a brief on delivering a marketing campaign that attracted the right type of enquiries. With the products and solutions being higher end, it was identified that visitors were unlikely to come onto the site and simple “checkout”. We therefore, decided to create a brochure lead site that showcased the brands Boardroom Furniture offer as part of their solutions.
Modernise and bring the brand inline with the products and solutions they provide. We wanted a new approach in design to encapsulate what boardroom furniture have to offer. It was important to give an upmarket look and feel from the outset of the user journey. The site had to be focused and delivering information whilst converting visitors into leads.