Do you want to better understand the behaviour of your customers and know exactly which changes to make to drive healthier conversions on your website? If the answer is yes, you need to pay attention to real-time, signal-driven analytics. They are set to be a huge ecommerce trend in 2017. Let’s take a closer look.

What are real-time, signal-driven analytics?

Real-time, signal-driven analytics are the new kids on the block in terms of data analysis. Not only do they provide us with a deeper insight into our data, they also offer us the ability to explore that data in greater depth and scope than we’ve ever been able to do before. Retailers can now examine and dissect each conversion point with pin-point accuracy and make significant website changes with confidence.

Analytics platform Kissmetrics are leading the way in this area. Their software allows businesses to assign tracking signals to sales and conversion channels and track them through to their natural conclusion – be that a bounce, abandonment or even a conversion.

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With real-time analytics such as this that are signal-driven, retailers now have the power to analyze every possible conversion point. Software such as this – and related solutions like Mixpanel and Hubspot – put e-tailers in the know about every interaction. They are then able to use this information to better understand the behavior of an audience, and also to know what small changes they can make to drive healthier conversions across the board.

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