We’re pleased to announce that Bing Digital is now working in partnership with heating company Swale Heating. And the goal – to raise their profile in the UK and heat up the competition with their business rivals, such as British Gas and Home Serve.

A closer look at Swale Heating

Swale Heating launched in 1972 by Ian Pierson, a then 22-year old entrepreneur and former commercial apprentice. Starting small, Ian began business with one-off, private customers from his tiny leased shop on the Isle of Sheppey. Forty-three years on, he remains focussed on start-to-finish and Swale Heating have turned developed into the largest independent heating company in the South of England. Warming the hearts of his customers has certainly paid off as the company continues to expand and flourish.

Swale Heating’s business model was founded on excellent value for money and high-quality service and products. Swale Heating approached Bing Digital with a plan of transforming the company’s home online into an attractive website that truly reflects these values. Bing Digital has since been working to redevelop and redesign Swale Heating’s website, creating a special emphasis on building customer support and cementing their reputation for excellent customer service.

From website to sales device

A beautiful website is a must for any company. More than being pleasing to the eye and user friendly, the partnership’s strategic plan is to turn the website into a sales device that not only looks good, but attracts new customers as well as delighting current ones.

Talking about the partnership, Director and Founder of Bing Digital, Jon Billingsley, said, “Swale Heating is a company renowned in Kent for providing a high level of heating installations and support services. We are looking forward to being a part of their regeneration journey and providing their marketing team with a strategic tool to generate growth.

“Being a private company that has grown substantially over the years, we’re very proud to be working with Swale. The aim is to update the site and make it a strategic sales device aimed at new and existing customers. The new site will also focus on customer support.”

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