It doesn’t matter how good your products and services are – if the website which sells them isn’t up to scratch, you’ll never keep up with the competition. A seamless user experience (UX) which makes browsing, comparing and buying as easy as 1,2,3 is the key to long-lasting ecommerce success.
With Bing Digital’s rigorous UX research and data mining techniques, nothing is left up to chance. We’ll assess the needs of your customer base, evaluate what your rivals are doing and analyse user-end behaviour to create a site that’s as efficient and easy to use as it is attractive to look at.
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With so many online platforms offering their products and services to a truly global marketplace, how can you make your ecommerce site stand out from the crowd? By taking the time to understand your customers and tailor your portal to their preferences, you can outstrip the competition and maximise your growth potential.
At Bing Digital, we’re experts in gathering every scrap of available data and mining it to gain insight into how we can deliver the perfect UX for your audience. With two decades of experience in the sector, we’ve transformed the websites and the fortunes of countless ecommerce companies – why not join their swelling ranks?
By analysing industry trends and listening to your customers’ feedback, we’ll create an intuitive ecommerce platform that’s a pleasure to use.
Ever wondered how shipping prices, page layout or any other variable affects your customers’ behaviour? Our A/B testing will tell you exactly that.
From initial design and prototype testing to ongoing maintenance support, we’ve been there and done that in the world of UX data analytics.
Before we fine-tune your website’s aesthetic, we’ll work with you to identify the goals you wish to achieve along with the budget and timeline available to do so. Then we’ll isolate your target market and conduct various user research projects to ensure we thoroughly understand their wants and needs.
Once we have a working profile for your average customer, we’ll investigate the latest tricks and trends employed by your rivals, as well as reading how well those practices are received. Putting that all together, we’ll have an unparalleled data set for creating the ideal ecommerce site.
Once we’ve created a prototype for your site, it’s time to put it to the test. A/B split testing allows us to measure the impact of small but significant tweaks to its design, refining the interface until it surpasses your customers’ expectations and soars above the competition.
Other testing techniques in our toolkit include usability testing, heuristic evaluation, remote testing and field testing, all of which can be conducted on both qualitative and quantitative bases. Harnessing the power of all that UX data analysis can ensure your site is as polished and as perfected as it can be possibly be.
All of the tactics mentioned above help us to develop a comprehensive picture of your target user persona. Equipped with this knowledge, we can cater to their needs in a way that other platforms simply cannot.
This ability to continually assess, adjust and evolve ensures that your business will always stay step one ahead of the curve and the competition. Don’t lose out to your rivals. With Bing Digital in your corner, you can maximise your growth potential and catapult your brand to the next level.
We have supported the growth of many local, regional and multinational companies, providing results-focused marketing.
Never underestimate the importance of UX research and data when it comes to elevating your brand and enhancing your customer base. Set up a free consultation appointment and see how our UX research can become your secret weapon for success.