Mobile commerce (mcommerce) is growing. But the majority of purchases are still made on desktop. Why? People traditionally use their mobile device to browse, but checkout on desktop. However, research from eMarketer suggests that, by 2021, 56% of mobile consumers will be opting for their smartphone to make the purchase. So, what’s led to this shift – and, more importantly – is your ecommerce business ready for the move to mobile?
The reliance on smartphones
Leaving the house? Be sure to check for your essentials. Keys, wallet and – of course – your smartphone. In 2018, people rely on their hand-held device for everything from texting to mobile banking. And soon, online shopping will be added to that list.
Financial details can be stored on smartphones. So, with the the touch of an app, instant payments can be made both in-store and online. As this technology becomes more commonplace, consumers are feeling safer using their smartphone to make bigger purchases, more often.
The future of ecommerce
Advancing technology, improved security and increased trust are some of the factors that led to 49.7% of online sales being made on mobile devices in 2017. Such an impressive growth in mobile transactions highlights a clear shift in consumer behaviour, but also changing possibilities for ecommerce businesses.
The landscape of mobile shopping is constantly evolving. According to eMarketer, retailers want to capitalise on this evolution – increasing conversions with “one-click buying, including through voice-activated assistant, messaging apps and chatbots”.
Many retailers have already realised the potential of the mcommerce shopper.
Businesses like Amazon have seen the magnitude of smartphone sales and made their mobile checkout easier and simpler to use. The result? A whopping 70% of Amazon sales now come from mobile devices.
This trend towards mobile commerce reflects broader patterns in society. With the tech-savvy generation Z entering the workforce, there is a broader target market for mcommerce as a whole. More of these internet-savvy, young shoppers will opt for quick mobile purchases.
With this in mind, it’s crucial for ecommerce businesses to optimise their sites to make them completely mobile-friendly. Fail to do so, and you could risk alienating many of your potential customers. So, what exactly can you do?
Speed is one of the most important factors. That’s the case for any online shopping, but particularly when it comes to mobile shopping. Businesses should ensure their site is as quick and easy to use if they want to appeal to mobile users.
Linking to this, another key to optimising your ecommerce site for mobile shopping is to include the right information. Research shows that by 2020 nearly 80% of online retail will involve user research and price comparisons. If customers can’t find the right information, they’ll just leave your site and shop somewhere else.
Looking for help with your ecommerce site?
Whether you’re looking to make your Magento site mobile-friendly or just want to optimise your store to drive sales and growth, Bing Digital can help. We are award winning Magento 2.0 ecommerce developers, who have been creating unique, seamless ecommerce websites for nearly 20 years.
Using a mixture of creativity and our extensive expertise, we can help your business stand out from the crowd and succeed online. Whatever your ecommerce needs, feel free to contact our team of experts today.