New to the idea of social video marketing? It’s a powerful tool that could help you increase traffic to your website, gain more followers for your social channels and improve visibility of your brand.

Social video is a term used to describe video content that has been designed for sharing across social networks. Each network has its own audience and, as a result, video needs to be carefully optimised to suit each platform, whether that’s Twitter, Facebook, Instagram or Twitter.

Not convinced that your next social campaign needs video?

Here are 6 reasons why you should include video in your social campaign…

1. Engagement

The aim of any social media campaign is to engage with a target audience. Video are an incredibly effective way of getting your brand noticed. In fact, 4 times as many consumers would prefer to watch a video about a product than read about it.

Top tip: Social videos up to 2 minutes in length have been shown to get the most engagement.

2. Shareability

Did you know that videos are 6 times more likely to be retweeted than photos and 3 times more likely to be retweeted than GIFs? Videos are very shareable.

And who do people share videos with? Their friends and the people around them who often have similar interests. Just one video share could help you reach thousands of new customers – the benefits for any business are huge.

3. Mobile audience

A staggering 51% of all video plays are on mobile devices – a 203% increase since 2014.

Want to capitalise on your mobile audience? Make sure that your brand makes the most of this attention with eye-catching videos across your social channels.

Top tip: Remember that 85% of Facebook videos are watched without sound – always include subtitles where appropriate for maximum impact.

4. Brand awareness

When it comes to video campaigns, it’s important to see the bigger picture. When people like and share your company’s videos, you are reaching a global audience. Every view, share and like creates an impression – that’s priceless.

5. Communicate benefits

Do you sell a complicated product or service that’s not so easy to explain in one or two lines? Videos are a great tool to help businesses better communicate the benefits of their products.

6. Great ROI

Companies using videos in their marketing grow revenue a whopping 49% faster year-on-year than those who don’t. Given the relatively low creation cost of videos for social channels, this is an excellent ROI. Of course, the sky is the limit when it comes to setting budgets for social videos, with more brands than ever before choosing to invest more heavily in video marketing for their social channels.

Social media without the hassle

With Bing Digital’s social media management services, you can enjoy all the benefits of social media without the hassle. We manage your social media with efficiency and intelligence – there are no exceptions. Get in touch today to learn more.

Have a project in mind?

Get in contact with our team to chat about what we can do for your brand today.