20th October 2016 / Jon Billingsley

50% of Online Purchases Expected to be Mobile-Driven by 2017

We love to shop online. You love to shop online. Everybody loves to shop online. There’s really no denying it: ecommerce is here and it’s a booming industry. However, how we choose to shop is changing fast. Large numbers of consumers are now using their mobiles to shop online, transforming the face of ecommerce completely. According to research by think tank Gartner, mobile commerce (mcommerce) will boost ecommerce-driven mobile revenue by at least 50% by 2017.
15th October 2016 / Jon Billingsley

How to Increase Ecommerce Conversation Rates by Almost 12% in One Simple Step

Every ecommerce business is constantly driving to increase sales, and rightly so. With so much competition and endless new websites springing up, nobody can afford to sit back and simply enjoy the status quo. Just a 1% improvement in your store’s conversation rate is incredible, so how far would you go for almost 12%? Responsive layouts. Search engine optimisation. Conversation rate optimisation. Social media marketing. Pay-per-click advertising. The list of techniques
10th October 2016 / Jon Billingsley

Real-Time, Signal-Driven Analytics: The Ecommerce Trend to Watch in 2017

Do you want to better understand the behaviour of your customers and know exactly which changes to make to drive healthier conversions on your website? If the answer is yes, you need to pay attention to real-time, signal-driven analytics. They are set to be a huge ecommerce trend in 2017. Let’s take a closer look. What are real-time, signal-driven analytics? Real-time, signal-driven analytics are the new kids on the block in terms of data analysis.