Need for Speed: Google is Ranking Faster Ecommerce Websites Higher
Webpages that take too long to load provide a poor user experience. And it’s something that Google takes very seriously. So much so, that they’re going to rank slow sites lower.Back in January, Google announced that page speed will be factored into its search rankings. Starting this July, page speed will be taken into consideration when ranking both mobile and desktop websites. And that goes for ecommerce sites too. So, sluggish sites will likely be pushed further
What the Heck is Invitational Marketing?
In an ever-growing digital world, businesses are constantly trying to find new ways to interact with consumers. One of the most recent trends goes by the name of invitational marketing. You guessed it – a form of advertising that actually ‘invites’ the customer to participate. Could this be the answer to irrelevant advertising and customer apathy? Keep reading as we take a closer look…The state of modern marketingEvolving technologies
How to Put the Squeeze on Your Website
Navigational, functional and content pages – websites have a wide range of page types. Each of them has their own role to play for the website and the business as a whole. And some are more specific in that role than others.Squeeze pages are arguably the most specific of all, aiming solely to “squeeze” information from visitors. Read on as we discuss the benefits of squeeze pages and how to make sure your site gets the squeeze just right.More on