Ecommerce SEO: 9 Statistics About the Importance of Search
When it comes to ecommerce, one of the few things as important as a fast, modern website, is your placement and relevance on search engines. Get it right and the traffic will flow. Get it wrong and your target audience could miss your site entirely. Set yourself up for success in the SERPs with these nine key ecommerce SEO statistics… 1. 90% of all searches in 2018 were on Google It goes without saying that Google is the most popular search engine out there. Since
Understanding the Psychology Behind Late Night Online Shopping
Late night shopping is on the rise. It no longer belongs solely to night owls and last-minute shoppers ticking off a task before bed. Research by the John Lewis Partnership Card showed that out of every 15 purchases, one is made between midnight and 6am. Purchases made in this six-hour window also rose by 23% in 2018 when compared with the previous year. So, what is behind this sudden increase in late night online shopping? In truth, there are a few factors to consider… Busier
5 Reasons Why Ecommerce is Growing Bigger & Bigger
It’s no surprise that ecommerce continues to grow and thrive. Ecommerce sales by UK non-financial sector businesses totalled £560 billion in 2017, according to the Office for National Statistics. This marks a sharp rise of 16% since 2016, which is the largest year-on-year growth since 2011. But why is ecommerce growing from strength to strength? As lifestyles become busier and technology changes and improves, consumers are seeking new, more convenient methods to