4th February 2022 / Jon Billingsley

Ecommerce Penetration Testing Different Types

In recent years, cyber-attacks and data breaches have been on the rise, costing leading ecommerce brands thousands or even millions of pounds. By October 2021, the number of data breaches within the year had already surpassed those in 2020 by 17% - with retail experiencing the highest volume of data leakage attacks of all industries at 31.3%. The stats are clear – ecommerce businesses cannot afford to neglect their online security. That’s where penetration testing
1st February 2022 / Jon Billingsley

How to Better Understand Your Ecommerce Customers’ Needs

If sales are at a low for your ecommerce business and you’re searching for the cause, it might be time to try and understand your customers’ needs more closely. This rings particularly true as 76% of customers expect brands to understand their needs, whilst 89% of successful businesses view anticipating customer needs as integral to brand growth. Your customers’ needs will impact every choice they make through the shopping process – from research to checkout.
4th January 2022 / Jon Billingsley

Is Omnichannel Marketing the Future of SEO?

Is your ecommerce brand missing out on sales? Whether you’re concerned about abandoned carts or just a lack of visitors altogether, omnichannel marketing could be the answer. In this article, we’ll examine exactly what omnichannel ecommerce means, how it can impact on SEO marketing, and some ways to get your SEO strategy omnichannel-ready. What is omnichannel ecommerce? First, let’s define omnichannel ecommerce. This is simply a type of ecommerce that integrates
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