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27th November 2020 / Jon Billingsley

How Much Content is Best for SEO in Ecommerce?

The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
21st October 2020 / Jon Billingsley

Ecommerce and defective product liability

Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product - that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could be sued. How could product liability affect
6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
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