Hear, Hear: A Guide to Social Listening in A Noisy Digital World
Whether you’re a social media enthusiast or a complete novice, we can all agree that it isn’t going away any time soon. The likes of Facebook, Twitter, Instagram and LinkedIn provide an opportunity for your ecommerce business to grow, connect to new audiences and build loyalty with existing customers. To do so, you need to create a strong brand image and voice that your target audience can relate to. That’s where social listening comes in. Not sure what it
How to Level-Up Your Ecommerce Customer Service Using Social Media
Ecommerce is a fierce industry, with thousands of competitors out there waiting to steal your sales. One of the ways you can increase customer loyalty and keep those valuable sales coming is to up your game when it comes to customer service. Shoppers like to feel valued, respected and – most of all – listened to. Needless to say, speed is one of the most important factors. That’s why social media is one of the best ways to handle your customer service, dealing
Is Facebook Suffering a Midlife Crisis?
Since its launch in 2006, Facebook has grown into the world’s largest social media platform. The site is used across the globe by individuals and businesses alike, with over 2.2 billion monthly active users in 2018. However, a recent news report has thrown the relevance of Facebook into question. When asked to describe the different social media platforms, users labelled Facebook as ‘ego-centric’, the ‘uncool uncle’ and some even suggested the social platform