Will a Wishlist Help or Hinder My Ecommerce Business?
We’ve all been there. A friend’s birthday is coming up and you have no idea what to get them. Maybe it’s Christmas and you’re struggling with gift ideas for that distant relative. What are your options? Ask them – and in doing so admit that you don’t know them well enough to choose yourself – or guess, and hope for the best. Alternatively, you could take a peek at their wishlist and choose a gift you know they’re going to love. That’s exactly
Cryptocurrency Payments: The Future of Ecommerce or Just A Fad?
We’ve come a long way from the days of uncertain online payments. Until around 10 years ago, many of us were sceptical and fearful of putting our trust into online vendors. Fast forward to 2018 and shoppers confess to making 80% of their purchases online, excluding groceries. With the huge increase in online shopping comes more alternatives to conventional payment. In 2009, Satoshi Nakamoto – then anonymous – invented the first decentralised cryptocurrency,
How to Leverage User-Generated Content in Ecommerce (With 3 Examples)
You’re in the market for a new toaster, with two options. A friend has the first one and raves about how good it is. The second one, on the other hand, has a great product description on the site. Which one do you buy? Chances are you’re going to go with the first one. Why? Because people trust people, not brands. Word of mouth has always been the best way to get products out there. And with the increasing popularity of social media, and the emergence of influencers,