15th October 2016 / Jon Billingsley

How to Increase Ecommerce Conversation Rates by Almost 12% in One Simple Step

Every ecommerce business is constantly driving to increase sales, and rightly so. With so much competition and endless new websites springing up, nobody can afford to sit back and simply enjoy the status quo. Just a 1% improvement in your store’s conversation rate is incredible, so how far would you go for almost 12%?Responsive layouts. Search engine optimisation. Conversation rate optimisation. Social media marketing. Pay-per-click advertising. The list of techniques
10th October 2016 / Jon Billingsley

Real-Time, Signal-Driven Analytics: The Ecommerce Trend to Watch in 2017

Do you want to better understand the behaviour of your customers and know exactly which changes to make to drive healthier conversions on your website? If the answer is yes, you need to pay attention to real-time, signal-driven analytics. They are set to be a huge ecommerce trend in 2017. Let’s take a closer look.What are real-time, signal-driven analytics?Real-time, signal-driven analytics are the new kids on the block in terms of data analysis.
30th September 2016 / Jon Billingsley

What is the Psychological Impact of My Brand Colours?

Do you think your brand looks exciting and youthful? What would you say if we told you that your marketing material is actually shouting trustworthy and regal? According to the study Impact of Colour on Marketing, 90% of snap judgments about products are actually based on colour alone. Keep reading to find out the psychological impact colours can have, and – most importantly – what message your brand colours are communicating to the world.Disclaimer: