13th September 2017 / Jon Billingsley

A Beginner’s Guide to Google AdWords Price Extensions

Google have made quite a few changes to AdWords in 2016. For example, did you know that you can now take advantage of 50% extra ad space? If you haven’t revisited your ad campaign since this game-changing update in July, we’d suggest a full review. One of the most effective – yet underused – updates is the new price extension.This new text ad extension is perfect for businesses that want to display pricing information for products or services. If you’re
12th September 2017 / Jon Billingsley

Do I Really Need a Brand Style Guide?

Do I Really Need a Brand Style Guide?If you’re launching a new online business or revamping your existing site, it can be tempting to jump straight in at the deep end without the necessary research and planning in place. Rushing through the process of a new website build with the goal to launch as quickly as possible is understandable. Faster is better, especially if we’re talking about generating income, right?Unfortunately, no. From market
9th September 2017 / Jon Billingsley

Does Your Brand Name Pass the Radio Test?

If you’re launching a new business or in the process of rebranding, choosing a new brand name will be on your to-do list. This is definitely one of the most fun things you’ll do as a business owner, and can often be the catalyst for the creation of your whole brand.Unfortunately, it can also be a maddening and drawn out process – a lot of ideas will fall flat, and, to compound matters, many of the best dot com domains are already taken. One of the key challenges