Hear, Hear: A Guide to Social Listening in A Noisy Digital World
Whether you’re a social media enthusiast or a complete novice, we can all agree that it isn’t going away any time soon. The likes of Facebook, Twitter, Instagram and LinkedIn provide an opportunity for your ecommerce business to grow, connect to new audiences and build loyalty with existing customers. To do so, you need to create a strong brand image and voice that your target audience can relate to. That’s where social listening comes in. Not sure what it
How to Level-Up Your Ecommerce Customer Service Using Social Media
Ecommerce is a fierce industry, with thousands of competitors out there waiting to steal your sales. One of the ways you can increase customer loyalty and keep those valuable sales coming is to up your game when it comes to customer service. Shoppers like to feel valued, respected and – most of all – listened to. Needless to say, speed is one of the most important factors. That’s why social media is one of the best ways to handle your customer service, dealing
How to Put the Squeeze on Your Website
Navigational, functional and content pages – websites have a wide range of page types. Each of them has their own role to play for the website and the business as a whole. And some are more specific in that role than others. Squeeze pages are arguably the most specific of all, aiming solely to “squeeze” information from visitors. Read on as we discuss the benefits of squeeze pages and how to make sure your site gets the squeeze just right. More on
Why is Magento Called Magento? The Answer is Magic!
Magento was released way back in 2007, and they’ve certainly made an impact. In 2016, they claimed the tag of Europe’s fastest growing and most widely used ecommerce platform. With around a quarter of the market share, Magento is considered the market leader for enterprise level ecommerce stores, and is used by brands such as Burger King, Land Rover, Harvey Nichols, Made.com and Liverpool FC. So, why is Magento called Magento? The answer is
Would Same Day Delivery Work for My Ecommerce Business?
Remember when you’d excitedly wait for a new movie on VHS to hit the shelves at Blockbuster? Stay up late for Match of the Day to see the football results? Or anxiously wait for page 27 on Teletext? Those days are long gone. Delayed gratification is a thing of the past. The world has changed. We are more connected than ever before and everything is likeable, shareable and instant. But do we really expect ecommerce stores to offer almost instantaneous Same Day Delivery
What Do Ecommerce Shoppers Really Want?
Your website is the world’s window into your business. Is your business trustworthy? Efficient? Reliable? These are all questions your potential customers have when visiting your website. But what else are ecommerce shoppers looking for? A user-friendly experience The growth of online retail isn’t showing any signs of slowing down. As a result, competition between retailers is becoming increasingly aggressive. So, what can you do to stand
UK Christmas Ecommerce Sales Expected to Reach £16.9 Billion
With the festive season finally upon us and Christmas decorations cheerfully illuminating the streets of Britain, most of us will be making a start on that ever-growing Christmas shopping list. From warming slippers for granddad to the latest PS4 games for the children, craft ales for your in-laws and toys for the cats, it’s no surprise that winter is known in the retail sector as the ‘golden quarter’. In recent years, braving the madness that breaks out on
What is the Magento Marketplace?
Magento is constantly innovating and improving. It’s exactly what you would expect from one of the biggest ecommerce platforms in the world. In 2016, they launched Magento Marketplace. But what exactly is it? How does it work? And how can it benefit your business? This post answers all the big questions about Magento’s landmark development. Improving the experience It’s fair to say ecommerce is a competitive industry. To succeed, you need
How to Convert Christmas Shoppers into Year-Round Regulars
There’s no doubt about it, Christmas shoppers are great for business. Unfortunately, once the festive period is over, they seem to vanish into thin air. But what if there were a few simple tactics you could use to increase the chances of Christmas shoppers returning to your ecommerce site again and again, no matter the season? In this post we’ll share a few tops tips to help you convert more of your seasonal shoppers into loyal year-round regulars. Be
50% of Online Purchases Expected to be Mobile-Driven by 2017
We love to shop online. You love to shop online. Everybody loves to shop online. There’s really no denying it: ecommerce is here and it’s a booming industry. However, how we choose to shop is changing fast. Large numbers of consumers are now using their mobiles to shop online, transforming the face of ecommerce completely. According to research by think tank Gartner, mobile commerce (mcommerce) will boost ecommerce-driven mobile revenue by at least 50% by 2017.