Hear, Hear: A Guide to Social Listening in A Noisy Digital World
Whether you’re a social media enthusiast or a complete novice, we can all agree that it isn’t going away any time soon. The likes of Facebook, Twitter, Instagram and LinkedIn provide an opportunity for your ecommerce business to grow, connect to new audiences and build loyalty with existing customers. To do so, you need to create a strong brand image and voice that your target audience can relate to. That’s where social listening comes in. Not sure what it
How to Level-Up Your Ecommerce Customer Service Using Social Media
Ecommerce is a fierce industry, with thousands of competitors out there waiting to steal your sales. One of the ways you can increase customer loyalty and keep those valuable sales coming is to up your game when it comes to customer service. Shoppers like to feel valued, respected and – most of all – listened to. Needless to say, speed is one of the most important factors. That’s why social media is one of the best ways to handle your customer service, dealing
What Do Ecommerce Shoppers Really Want?
Your website is the world’s window into your business. Is your business trustworthy? Efficient? Reliable? These are all questions your potential customers have when visiting your website. But what else are ecommerce shoppers looking for? A user-friendly experience The growth of online retail isn’t showing any signs of slowing down. As a result, competition between retailers is becoming increasingly aggressive. So, what can you do to stand
UK Christmas Ecommerce Sales Expected to Reach £16.9 Billion
With the festive season finally upon us and Christmas decorations cheerfully illuminating the streets of Britain, most of us will be making a start on that ever-growing Christmas shopping list. From warming slippers for granddad to the latest PS4 games for the children, craft ales for your in-laws and toys for the cats, it’s no surprise that winter is known in the retail sector as the ‘golden quarter’. In recent years, braving the madness that breaks out on
50% of Online Purchases Expected to be Mobile-Driven by 2017
We love to shop online. You love to shop online. Everybody loves to shop online. There’s really no denying it: ecommerce is here and it’s a booming industry. However, how we choose to shop is changing fast. Large numbers of consumers are now using their mobiles to shop online, transforming the face of ecommerce completely. According to research by think tank Gartner, mobile commerce (mcommerce) will boost ecommerce-driven mobile revenue by at least 50% by 2017.
Real-Time, Signal-Driven Analytics: The Ecommerce Trend to Watch in 2017
Do you want to better understand the behaviour of your customers and know exactly which changes to make to drive healthier conversions on your website? If the answer is yes, you need to pay attention to real-time, signal-driven analytics. They are set to be a huge ecommerce trend in 2017. Let’s take a closer look. What are real-time, signal-driven analytics? Real-time, signal-driven analytics are the new kids on the block in terms of data analysis.