How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
How to Level-Up Your Ecommerce Customer Service Using Social Media
Ecommerce is a fierce industry, with thousands of competitors out there waiting to steal your sales. One of the ways you can increase customer loyalty and keep those valuable sales coming is to up your game when it comes to customer service. Shoppers like to feel valued, respected and – most of all – listened to. Needless to say, speed is one of the most important factors. That’s why social media is one of the best ways to handle your customer service, dealing
What Do Ecommerce Shoppers Really Want?
Your website is the world’s window into your business. Is your business trustworthy? Efficient? Reliable? These are all questions your potential customers have when visiting your website. But what else are ecommerce shoppers looking for? A user-friendly experience The growth of online retail isn’t showing any signs of slowing down. As a result, competition between retailers is becoming increasingly aggressive. So, what can you do to stand
UK Christmas Ecommerce Sales Expected to Reach £16.9 Billion
With the festive season finally upon us and Christmas decorations cheerfully illuminating the streets of Britain, most of us will be making a start on that ever-growing Christmas shopping list. From warming slippers for granddad to the latest PS4 games for the children, craft ales for your in-laws and toys for the cats, it’s no surprise that winter is known in the retail sector as the ‘golden quarter’. In recent years, braving the madness that breaks out on
Real-Time, Signal-Driven Analytics: The Ecommerce Trend to Watch in 2017
Do you want to better understand the behaviour of your customers and know exactly which changes to make to drive healthier conversions on your website? If the answer is yes, you need to pay attention to real-time, signal-driven analytics. They are set to be a huge ecommerce trend in 2017. Let’s take a closer look. What are real-time, signal-driven analytics? Real-time, signal-driven analytics are the new kids on the block in terms of data analysis.