How to Boost Ecommerce Sales with the New Twitter Poll Feature

It has been a couple of months since Twitter unveiled its new poll feature, and it’s proving popular. It’s now quick and easy to create simple polls and get the public’s opinion on almost anything. But, is it worth using Twitter polls to promote your business?

Although it’s too early to say how effective this new tool will be for boosting e-commerce sales, marketers are excited by the possibilities polling presents to businesses.

Curious? Keep reading to find out how you could boost sales with Twitter polls.

What are Twitter Polls?

Twitter polls allow users to vote in, and create, polls with up to four options. Polls are then embedded directly into Tweets and votes are gathered over a period of 24 hours. Results are kept private until voting closes and results are made available for everyone to see.

Can Polling Boost Sales?

It’s too early to say whether polls can directly influence sales, but they certainly seem to be boosting engagement levels. It’s expected that increased engagement will lead to increased sales, but we’ll have to wait and see.

Polling is an excellent way to gauge how your customers feel about any given service, product, or topic. After all, it makes sense that staying up to date with the needs and wants of your customers will keep you one step ahead of the competition, doesn’t it?

Improve engagement levels in 2016 by using regular polls.

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Wondering what to poll? Here are a few suggestions:

• Product and service feedback – From reactions to recent blog posts, to customer service feedback – polls can provide you with valuable insights into a wide range of your business activities.
• Content ideas – Make sure your website is giving customers the content they want and keep them coming back for more. Polling content options not only engages customers, but has the potential to drive people towards your company’s website (and products) once the selected content has been added.
  Here’s an example from the NFL team Oakland Rangers. Following this poll, the team uploaded exclusive footage by the winning player. Not only did this poll encourage interaction and engagement, but it also gave users a reason to check back later.
• Lighthearted topical – Twitter polls don’t have to be serious. Lighthearted questions encourage engagement just as much as more serious polls.
  Take a look at this example from Norm Kelly, City of Toronto Councillor, referencing Drake lyrics:

Get their attention!

If you’re considering using Twitter polls, it’s worth knowing that they do not appear automatically on mobile devices. Instead, viewers have to click the headline of your Tweet to access them. So, if you want people to see your poll, you’ll have to make sure your headline stands out and entices readers to click through to the poll.

Twitter Polls – The basics

• Polls can be retweeted and users can vote directly through retweets.
• Voting is open for 24 hours only.
• All votes are private. Followers will not be able to see how you vote in a poll.
• Polls are free and easy to create using the taskbar in Twitter.
• Polling allows public opinions to be gathered quickly.