The brands ethos is to create modern witty pieces with easy care from premium fabrics. Natural compositions are a focus as is the comfort of a wearer. Started back in 2001 the no added sugar has grown to an internationally recognized children’s brand.
Having been involved in with the brand since 2009, we planned to modernise the user journey whilst harnessing the power of magento 2. Developing a design creative that show cases products whilst making it easy for their varied customers to shop was paramount.
Mike Woodward, our creative director talks about his approach “I wanted to focus on space that allows the products and lifestyle images to take centre stage. For instance, laying out the product page so there is no need for complex zooms or thumbnails, the user can experience each product in detail”
A large aspect of the business includes wholesale, with this in mind we created a show stopping wholesale site which compliments the brand and gives the same experience as retail.