Hackett London is a British fashion icon, with deep roots in Formula 1 and Aston Martin, and a heritage dating back to 1979. As a global brand with a reputation for excellence, it was crucial that their ecommerce site live up to the standard of their name. That’s where our team came in.
We were tasked with elevating the performance of Hackett London’s Magento website. We began by conducting a comprehensive user experience (UX) review, utilizing data harvesting, audience capture, and stakeholder interviews. Our thorough audit across multiple devices and user types revealed the urgent need for increased conversions and a stable, customer-centric website.
Armed with a wealth of data on the site’s strengths and weaknesses, our team created a comprehensive planning document to guide the redesign process. From wireframing to front-end design, our Creative Director and design team were informed and empowered every step of the way to deliver a website that truly reflected the prestige of the Hackett London brand.
Lisa Small – eCommerce Director