With the right management and strategy from an eCommerce SEO Agency team like ours, your site can be turned into a lead generating business tool. Getting your site listed above your competitors by using SEO doesn’t need to be expensive but it’s certainly a great investment and a results driven marketing avenue for your business. Get in touch for a free audit with an seo consultant in one of the best SEO Agency London & Kent.
Ecommerce is all about selling. But you can’t sell products without people visiting your site. After all, what use is a great user experience if there are no users? That’s where ecommerce SEO comes in.
Bing Digital’s ecommerce SEO services will make sure you’re flying high when it comes to your search engine results. We combine a wealth of experience in ecommerce with the latest SEO expertise and a unique data-driven approach. The result? More people visiting your ecommerce website and a better bottom line.
By now, you’ll be well aware that SEO stands for search engine optimisation. But far
too many companies try to complicate what it actually means.
Essentially, search engines – like Google, Bing and Yahoo – want websites to deliver the optimum experience for people. Achieve this and they’ll recommend your site to their customers. This is SEO.
As you can imagine, many facets impact this experience.
Ecommerce SEO extends from on-site optimisation like internal link structures and load times to off-site factors such as backlinks and authority. These all add up to determine where your site ends up when someone searches for your products. That applies to your site as a whole, but also to specific landing pages for products and categories.
Did you know that 35% of people only click on the top search engine result? And that 75% of people don’t even make it to page 2? Quite simply, if your website isn’t ranking highly, your customers are going elsewhere. Even worse, they’re visiting your competitor’s websites.
That, in a nutshell, is why SEO matters so much for ecommerce. It’s the essential first step in most customers’ journey with your brand. You could put all the time and money in the world into the way your website looks and feels, they way your products work or even the way you look after your customers. But if they can’t find you, it doesn’t mean a thing.
The core purpose of ecommerce SEO is to get your site higher on relevant search results pages. With this comes a wide range of benefits that make a noticeable difference for your ecommerce site and your business’s bottom line.
Getting your site to the top position in search engine results will automatically increase the number of impressions and clicks your website receives. By boosting the traffic to your site, SEO ultimately helps deliver more leads and sales for your ecommerce business.
SEO isn’t simply about using the right keywords. It’s also about improving the overall experience for those who visit your website. Mobile friendly designs. Fast loading times. A simple and clear navigation. All of these factors and more help create a greater user experience overall. And it also makes search engines happy. Win-win.
There’s a reason why such a high percentage of searchers click on the first result they see. That reason is trust. Top position rankings give your website more exposure and credibility. Even if users don’t click on your site the first time they see it, they’ll come to recognise and trust your brand over time.
The results from a well-executed SEO marketing campaign are much more qualified than any other marketing strategy. SEO targets users who are looking for your product and service, so you’re guaranteed a much more positive ROI. That means more money coming into your business after that initial investment.
While pay-per-click marketing and social media campaigns are powerful methods in their own right, the impacts of a well-executed ecommerce SEO campaign are long-lasting. After an SEO audit and full-site optimisation, for example, you could be reaping the rewards of more traffic and a better user experience for years to come.
SEO isn’t just about one specific page. Nor is it about a particular metric or criterion. Instead, it’s a multi-faceted science that combines everything from content to back-end infrastructure. At Bing Digital, we provide a range of specialist SEO services for ecommerce sites that truly cover all bases.
Get a comprehensive audit of your ecommerce site to see how it measures up when it comes to SEO. From the technical performance of the site to ranking and competitor analysis, we’ll give you an accurate picture of where you’re at right now.
It’s no use being at the top of Google’s search results for something that’s irrelevant to your business. We’ll do the digging and crunch the numbers to identify the most suitable and attainable keywords tailored to your commerce site, your products and most importantly your target market.
Where do you start if you want to improve your search engine ranking? With a clear strategy that’s bespoke to your objectives, you’ll have a complete roadmap for the SEO journey ahead. From small fixes to ongoing projects, our team will outline how you can improve your ecommerce SEO for tangible results.
By taking a hands-on approach, our team can make an array of tweaks and improvements to transform your site from an SEO perspective. Whether it’s your home page, products, categories or the lot, we’ll help your commerce store reach its true potential.
Link-building plays an important role for any site’s SEO. Bing Digital will make sure your site has plenty of links – most importantly from the right sites – to show search engines you’re well regarded and boost your rankings in turn.
Ongoing content creation can provide a much-needed boost for your site’s SEO. From keyword-specific landing pages to long-form blog posts, we’ll deliver high-quality, polished content that search engines love – and your customers love too!
When you’re looking to improve SEO for your ecommerce site, you’ll find plenty of SEO agencies and ecommerce companies vying for your attention. What sets Bing Digital apart is that we combine both.
Bing Digital has been a leading force in ecommerce since the turn of the millennium, giving us over two decades of award-winning experience in design and development. Put simply, we have a full working knowledge of all the top ecommerce latforms – from Magento and WooCommerce to Shopify and BigCommerce.
That’s paired with a data-driven approach and specialist expertise for e-commerce SEO. Our in-house SEO team knows exactly what search engines are looking for, staying constantly ahead of the curve when algorithms or requirements are updated. We combine that knowledge with powerful data to make changes that we know will improve your site.
Over the last 20+ years, we’ve successfully implemented countless search engine optimisation strategies for a range of local, national and global ecommerce clients. And we can do the same for you too. Take a look at our glowing testimonials and you’ll quickly see the positive results Bing Digital can achieve for your business.
As a data-driven ecommerce SEO agency, we don’t do things by chance. Bing Digital has a tried-and-tested approach to assess and improve your site’s search engine rankings.
The magic doesn’t stop there. Our ecommerce SEO services are designed to ensure your site maintains its top dog ranking status. Optimised pages for new products. Targeted categories to jump on emerging trends. Small tweaks to work with updated algorithms. Or ongoing content creation to keep your site active. Whatever it is, we’ll make sure your ecommerce site stays at the peak of SEO greatness.
First and foremost, we want to understand your business. What do you do, why do you do it, how have you approached SEO so far and what do you want to achieve going forwards?
We then move onto a complete ‘belt-and-braces’ analysis on your site. From backlinks and metadata to rankings and competitor analysis, we want to understand everything before taking action.
By researching market sectors and dissecting consumer search trends, we then develop a bespoke ecommerce SEO strategy that covers all bases to boost your site’s rankings.
Expect a targeted SEO strategy with comprehensive site configuration. That includes on-site and off-site optimisation, performed by time-served ecommerce experts.
Time to reap the rewards. We’ll monitor your site’s rankings, traffic and conversion, then provide regular reports so you can see just how well your site is performing.
It’s time to reap the rewards of ecommerce SEO. Bing Digital has everything you need and more to impr ove your site’s SEO performance, boost rankings and get the traffic flowing in.
SEO isn’t as confusing and mystical as some like to make out. To clear up any confusion, here are some answers to the most frequently asked questions about our ecommerce SEO services.