Trusted eCommerce Growth SEO Agency

With the right management and strategy from an eCommerce SEO Agency team like ours, your site can be turned into a lead generating business tool. Getting your site listed above your competitors by using SEO doesn’t need to be expensive but it’s certainly a great investment and a results driven marketing avenue for your business. Get in touch for a free audit with an seo consultant in one of the best SEO Agency London & Kent.

eCommerce SEO Agency

Ecommerce SEO Agency

Without a clear search engine optimisation strategy, every ecommerce site – no matter how well designed – will struggle to rank well and attract organic traffic en masse.

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to talk to an ecommerce SEO expert and find out more.

Ecommerce is all about selling. But you can’t sell products without people visiting your site. After all, what use is a great user experience if there are no users? That’s where ecommerce SEO comes in.

Bing Digital’s ecommerce SEO services will make sure you’re flying high when it comes to your search engine results. We combine a wealth of experience in ecommerce with the latest SEO expertise and a unique data-driven approach. The result? More people visiting your ecommerce website and a better bottom line.

What exactly is SEO?

By now, you’ll be well aware that SEO stands for search engine optimisation. But far
too many companies try to complicate what it actually means.

Essentially, search engines – like Google, Bing and Yahoo – want websites to deliver the optimum experience for people. Achieve this and they’ll recommend your site to their customers. This is SEO.

As you can imagine, many facets impact this experience.
Ecommerce SEO extends from on-site optimisation like internal link structures and load times to off-site factors such as backlinks and authority. These all add up to determine where your site ends up when someone searches for your products. That applies to your site as a whole, but also to specific landing pages for products and categories.

The importance of SEO for ecommerce

Did you know that 35% of people only click on the top search engine result? And that 75% of people don’t even make it to page 2? Quite simply, if your website isn’t ranking highly, your customers are going elsewhere. Even worse, they’re visiting your competitor’s websites.

That, in a nutshell, is why SEO matters so much for ecommerce. It’s the essential first step in most customers’ journey with your brand. You could put all the time and money in the world into the way your website looks and feels, they way your products work or even the way you look after your customers. But if they can’t find you, it doesn’t mean a thing.

The benefits of ecommerce SEO

The core purpose of ecommerce SEO is to get your site higher on relevant search results pages. With this comes a wide range of benefits that make a noticeable difference for your ecommerce site and your business’s bottom line.

Traffic boost

Getting your site to the top position in search engine results will automatically increase the number of impressions and clicks your website receives. By boosting the traffic to your site, SEO ultimately helps deliver more leads and sales for your ecommerce business.

Improved user experience

SEO isn’t simply about using the right keywords. It’s also about improving the overall experience for those who visit your website. Mobile friendly designs. Fast loading times. A simple and clear navigation. All of these factors and more help create a greater user experience overall. And it also makes search engines happy. Win-win.

Build brand awareness

There’s a reason why such a high percentage of searchers click on the first result they see. That reason is trust. Top position rankings give your website more exposure and credibility. Even if users don’t click on your site the first time they see it, they’ll come to recognise and trust your brand over time.

Cost effective

The results from a well-executed SEO marketing campaign are much more qualified than any other marketing strategy. SEO targets users who are looking for your product and service, so you’re guaranteed a much more positive ROI. That means more money coming into your business after that initial investment.


While pay-per-click marketing and social media campaigns are powerful methods in their own right, the impacts of a well-executed ecommerce SEO campaign are long-lasting. After an SEO audit and full-site optimisation, for example, you could be reaping the rewards of more traffic and a better user experience for years to come.

Our ecommerce SEO services

SEO isn’t just about one specific page. Nor is it about a particular metric or criterion. Instead, it’s a multi-faceted science that combines everything from content to back-end infrastructure. At Bing Digital, we provide a range of specialist SEO services for ecommerce sites that truly cover all bases.

SEO auditing

Get a comprehensive audit of your ecommerce site to see how it measures up when it comes to SEO. From the technical performance of the site to ranking and competitor analysis, we’ll give you an accurate picture of where you’re at right now.

Keyword research

It’s no use being at the top of Google’s search results for something that’s irrelevant to your business. We’ll do the digging and crunch the numbers to identify the most suitable and attainable keywords tailored to your commerce site, your products and most importantly your target market.

Consultancy & strategy

Where do you start if you want to improve your search engine ranking? With a clear strategy that’s bespoke to your objectives, you’ll have a complete roadmap for the SEO journey ahead. From small fixes to ongoing projects, our team will outline how you can improve your ecommerce SEO for tangible results.

On-site SEO

By taking a hands-on approach, our team can make an array of tweaks and improvements to transform your site from an SEO perspective. Whether it’s your home page, products, categories or the lot, we’ll help your commerce store reach its true potential.

Link Building

Link-building plays an important role for any site’s SEO. Bing Digital will make sure your site has plenty of links – most importantly from the right sites – to show search engines you’re well regarded and boost your rankings in turn.

SEO content

Ongoing content creation can provide a much-needed boost for your site’s SEO. From keyword-specific landing pages to long-form blog posts, we’ll deliver high-quality, polished content that search engines love – and your customers love too!

Why Bing Digital?

When you’re looking to improve SEO for your ecommerce site, you’ll find plenty of SEO agencies and ecommerce companies vying for your attention. What sets Bing Digital apart is that we combine both.

Ecommerce experts

Bing Digital has been a leading force in ecommerce since the turn of the millennium, giving us over two decades of award-winning experience in design and development. Put simply, we have a full working knowledge of all the top ecommerce latforms – from Magento and WooCommerce to Shopify and BigCommerce.

Data-driven SEO

That’s paired with a data-driven approach and specialist expertise for e-commerce SEO. Our in-house SEO team knows exactly what search engines are looking for, staying constantly ahead of the curve when algorithms or requirements are updated. We combine that knowledge with powerful data to make changes that we know will improve your site.

A wealth of experience

Over the last 20+ years, we’ve successfully implemented countless search engine optimisation strategies for a range of local, national and global ecommerce clients. And we can do the same for you too. Take a look at our glowing testimonials and you’ll quickly see the positive results Bing Digital can achieve for your business.

The ecommerce SEO process

As a data-driven ecommerce SEO agency, we don’t do things by chance. Bing Digital has a tried-and-tested approach to assess and improve your site’s search engine rankings.

The magic doesn’t stop there. Our ecommerce SEO services are designed to ensure your site maintains its top dog ranking status. Optimised pages for new products. Targeted categories to jump on emerging trends. Small tweaks to work with updated algorithms. Or ongoing content creation to keep your site active. Whatever it is, we’ll make sure your ecommerce site stays at the peak of SEO greatness. process-img


First and foremost, we want to understand your business. What do you do, why do you do it, how have you approached SEO so far and what do you want to achieve going forwards?


We then move onto a complete ‘belt-and-braces’ analysis on your site. From backlinks and metadata to rankings and competitor analysis, we want to understand everything before taking action.


By researching market sectors and dissecting consumer search trends, we then develop a bespoke ecommerce SEO strategy that covers all bases to boost your site’s rankings.


Expect a targeted SEO strategy with comprehensive site configuration. That includes on-site and off-site optimisation, performed by time-served ecommerce experts.


Time to reap the rewards. We’ll monitor your site’s rankings, traffic and conversion, then provide regular reports so you can see just how well your site is performing.

Supercharge your ecommerce SEO

It’s time to reap the rewards of ecommerce SEO. Bing Digital has everything you need and more to impr ove your site’s SEO performance, boost rankings and get the traffic flowing in.

Get in touch with us today to arrange a free, no obligation consultation about your ecommerce SEO requirements. We’ll discuss your needs in more depth, outline how we can help then leave you to make an
informed decision in your own time.

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Ecommerce SEO FAQs

SEO isn’t as confusing and mystical as some like to make out. To clear up any confusion, here are some answers to the most frequently asked questions about our ecommerce SEO services.

There’s no one-size-fits-all cost for ecommerce SEO – and it’s best to steer clear of anyone who says otherwise. At Bing Digital, we assess our clients’ requirements on a case-by-case basis. Only then can we provide a bespoke quote that meets your needs and helps you hit your targets. Crucially, there’s no obligation, so you can make an informed decision in your own time.
Some of the changes we make will have an almost instant impact on your search engine rankings. Others will take time to gradually improve your position. Whatever the case, we’ll make sure you’re in the know with regular reports about rankings, traffic and conversion rates.
Poor rankings can be down to a variety of factors. Slow loading times, lack of security, no backlinks, duplicate content – it could be one big problem or several smaller issues. Whatever the case, we’ll make sure it’s identified and put right with a thorough ecommerce SEO audit and step-by-step strategy.
The vast majority of ecommerce customers come from search engines. Without the right SEO strategy and implementation, you’ll be letting those customers slide. And they’ll be sliding all the way to your competitors. Ecommerce SEO is essentially top of the pile when it comes to important factors for your success.
Keywords are critical to SEO. They’re the terms and phrases used by potential customers to find businesses and products like yours. If you’re not using the right phrases, or not using them correctly, you probably won’t be found. As part of our comprehensive SEO audit, the Bing Digital team will identify specific keywords and search terms that you could and should rank for, then work to get you there.
At Bing Digital, we take a flexible approach to SEO for ecommerce sites. With in-house expertise covering ecommerce and SEO, we’re fully equipped to implement any changes needed to improve your rankings. That extends from back-end tweaks to SEO-optimised content. That said, if you’re confident in making changes yourself or you already work with your own content writers, for example, we’re happy to provide the audit and strategy to guide you.
To use a classic line, judging SEO and pay-per-click (PPC) marketing is like comparing chalk and cheese. The two each have their own clear benefits and – when used properly – can both be hugely fruitful for ecommerce. SEO is essentially like playing the long game. Making changes now to gradually improve your performance and reap rewards over time. On the flipside, PPC delivers instant results. But it also requires instant investment. Most importantly, the two aren’t mutually exclusive, so you can use PPC and SEO alongside one another for great results.

What’s your story?

Let’s chew the fat. Shoot the breeze. Talk turkey.
Basically, we’d love to have a chat with you.