Generate more sales and larger orders with advanced ecommerce research

With our data integration and visualisation services, you won’t have to imagine how your customers are interacting with your site and where they’re dropping off. We’ll compile all of your data sets into a single, cohesive platform for quick and easy access, giving you the ability to make timely, data-driven decisions.

Fine-tuning your marketing campaigns can be a daunting task, but with MMM, we’ll take the guesswork out of it. Our ecommerce tracking services will monitor the success rate of your marketing channels, allowing you to confidently allocate your budget to the channels that are bringing in the most conversions. By assessing customer engagement at both micro and macro levels, we can track your marketing response, optimise your investment, and boost your return on investment (ROI).

Understanding your customers’ experience on your site is crucial to driving conversions and improving the user experience. Thanks to our experienced user trackers, we can provide objective analysis of your customer journey to identify which aspects of your site are working and which could use some improvement. From evaluating the emotional impact of your content to measuring key interactions, we’ll deliver expert recommendations to help you predict your customers’ pain points and win their loyalty. Imagine having a roadmap for improving the user experience on your site – that’s the power of Bing Digital.

A/B split testing is a powerful tool for refining the design of your website and marketing efforts, but it’s just the tip of the iceberg. We also offer a range of other testing techniques including usability testing, heuristic evaluation, remote testing, and field testing to help you get the most out of your site. These techniques can be conducted on both qualitative and quantitative bases to give you a complete understanding of how to optimise your website for the best possible results.