Social media is a tour de force. It breaks news. Makes news. Drives millions of conversations across the globe. No matter how hard you try, these conversations will happen. The questions is, are you ready to steer them? Social media can be a powerful tool. With the right strategy, your business can reach new, untapped audiences, engage with existing ones, even refer traffic to your website and provide customers with a reason to return, again and again. Yet while some companies get their social media very right, others come a cropper. That’s why knowledge and experience is vital. Which network will work best for your business? Twitter, Facebook, LinkedIn or Instagram perhaps? If you’re struggling with these questions, Bing Digital is here to help.
Social media isn’t just about having a chat. In fact, without a clear goal to work towards, you may as well throw in the towel now. That’s why we identify your aims and create a plan to get the job done. Our social media strategy is tailored entirely to you. Whether you want more web enquiries, increased online sales or more ‘buzz’ about your business, Bing Digital are poised to meet your every need.
The first rule of social media is: behave as you would at a dinner party. Show personality, resist the urge to talk about yourself non-stop and contribute to the conversation instead. It’s no good blasting out tweets or status updates that serve as a pat-on-the-back. Your content needs to be worth reading or risk a one-way conversation with yourself. To get your content right, you need understand your audience. What do they really want to know? Whether it’s a humorous piece of text, striking photographs or thought-provoking video, we know how to engage new customers and keep existing ones firmly on the radar. Bing Digital puts creativity at the heart of every social media campaigns, ensuring your business gets noticed amongst the non-stop chatter.
The best social media campaigns are consistent and regular, which mean committing to daily updates and management. If you’ve resisted social media because it’s too much like hard work, you’re not alone. There is an answer. Outsourcing these tasks can save you a huge amount of time and energy, leaving you with more time to focus on your business. With Bing Digital’s social media management services, you can enjoy all the benefits of social media without the hassle. We manage your social media with efficiency and intelligence – there are no exceptions.
For many businesses, social media can be a grey area when it comes to ROI, but it doesn’t have to be. Bing Digital’s detailed reporting shows exactly what value you are receiving. From web traffic referrals to brand awareness, your report will help you understand the benefits of your social campaigns. How many people actually saw your content? What demographic is your social audience? Do they match up to your target customer base? Every aspect of your campaign is analysed – from the ‘big picture’ questions right down to the nitty gritty. Then, we suggest ways to improve month-on-month – so your ROI is always on the up.
Your customers are talking about your business. By involving yourself in the conversation, you can be a part of the dialogue – whether that’s to thank them for their kind words or address problems head-on. Whether feedback is positive or negative, it’s important you know about it and react accordingly. That’s why we monitor every conversation about your brand and respond tactfully when needed. With this open-book approach, the trust in your brand will only grow – as you deliver first-rate customer service and plenty of personality to boot.
We have supported the growth of many local, regional and multinational companies, providing results-focused marketing.