With Christmas only a few weeks away, ecommerce businesses across the UK are gearing up for the busiest period of the entire year. But with shoppers flooding online in droves to secure the best possible deals, how can you ensure your ecommerce shop doesn’t get ignored?
In this post, we’ve put together five great tips to help your business stand out from the crowd and maximise every sales opportunity this Christmas.
1: Be ready
When you’re busy running a business, it isn’t always easy to make time to plan for seasonal promotions and sales. However, with UK ecommerce sales expected to reach an all-time high this year, it’s really important to take steps to ensure your business is ready to deal with extra demand.
Make sure have enough staff to deal with enquiries and mailing out deliveries, and – most importantly – have enough stock.
2: Be mobile
Large numbers of shoppers are turning their backs on the high street in favour of online shopping using their mobile phones. Why? Buying gifts on a smartphone or tablet is quick, convenient and doesn’t involve pushing past hordes of irritable shoppers to get what you need.
The growing trend for mobile shopping has proved to be a great boost for ecommerce businesses. However, if your website isn’t set up to be responsive and mobile friendly, you could be losing out on crucial sales.
3: Be social
It’s Christmas! Although it’s true that not everybody celebrates (or enjoys) this time of year, it’s still a great excuse to let a little bit of the festive spirit spill over into your social media accounts. After all, when else can you get away with posting videos of dancing reindeer?
4: Be seasonal
You don’t have to restrict your Christmas-themed activities to your social media accounts. Why not create a themed landing page for your website? Perhaps you could get creative and take some new product images (complete with Christmas decorations) to use to promote your products throughout December? A sprinkle of festive cheer goes a long way when you’re trying to tempt shoppers away from your competitors.
5: Be promotional
If you’re running special offers and deals this Christmas, the world need to know. Carefully planned PPC remarketing campaigns can be used to target shoppers who have visited your site before. However, if you haven’t got a lot of time left to arrange PPC advertising, it’s not too late to get the word out there. Snapchat Stories, Facebook Live updates, email newsletters, blog posts and social media updates can be especially effective at targeting last-minute shoppers.