12th February 201312th Feb 13Jon Billingsley2 Minute Read

5 tips to help e-commerce businesses succeed using Facebook

facebookIn the digital age of social networking it has never been easier for online retailers to interact and resonate with existing and potential customers. Facebook in particular is a very useful tool for reaching out to various demographics and to encourage loyalty in your brand and confidence in your products.

With hundreds of millions of active users on Facebook e-commerce businesses are having to become somewhat more sophisticated in terms of how they market their services. No longer is it good enough to simply churn out content in the hope that users become brand advocates – there has to be an element of incentivisation.

Here are five useful tips to help forward-thinking online retailers stay ahead of the game when managing their Facebook pages.

Exclusive deals

There has to be a reason for customers to “like” your Facebook page and hang around for the months and years to come. One way to encourage users to sign up to your mailing lists and convert with purchases is to offer an exclusive deal for Facebook customers. One-day only sales and the like help to spread the word quickly and encourage interaction.

On-site Facebook integration

Online retailers can now take advantage of the many APIs available to enhance the e-commerce experience for customers, ensuring it remains wholly integrated within Facebook. Implement Facebook reviews that allow customers to provide a review that is shared with their friends via their news feeds direct from your product page. This is much more favourable than traditional website reviews that are only visible to consumers searching for a particular product

Facebook: An extension to your customer service

In the event that an existing or potential customer seeks help or advice on your Facebook page it is vital that you respond quickly and provide a helpful answer. Successful e-commerce sites are now beginning to recognise the benefits of Facebook as an extension to traditional customer service departments. This creates further goodwill, thus generating customer loyalty.

Share and share alike

The winning formula for online retailers using Facebook as a marketing tool is to encourage customers to communicate with their friends about your brand. To do so it is important to remember that content is still king; it still rules the roost. Provide content that visitors will get the most value from, resulting in enhanced engagement through Likes, shares and comments. Whether it’s an insightful how-to guide, product trends, Q&A’s or something a little more light-hearted such as a video or picture, it is all geared to building connections with customers.

Ask for opinions

Too often e-commerce sites fail to engage with their target demographic because they fall into the trap of using their Facebook page as a means of announcing things, things that really don’t interest customers. Most customers just want to feel appreciated, so be sure to invite opinion by asking questions of your followers. This is also a great market research tool as they can provide significant insight without you really having to lift a finger!

It is said that Facebook users spend over 700 billion minutes each month browsing the social network. Now is the time to maximise your online brand’s social presence with a social media strategy that drives conversions and maximises return on investment.

Find out how we can help you

If you would like to discuss the possibilities, why don’t you give Bing Digital a call on 0800 802 1206 . Alternatively, complete a contact form and we’ll be in touch soon.

Related Articles

How Snapchat Can Help Your Small Business Increase Sales

It’s no secret that teenagers and millennials love Snapchat, but recent research has revealed that it’s exploding in popularity with over 30’s. With 10 million UK users logging in every day and a rapidly evolving demographic, is it time your business tapped into the digital marketing and sales boosting potential of Snapchat? In this blog post we’ve put together a few tips for using Snapchat to help your small business increase sales and boost brand

Read Full Article

Facebook Hashtags: What It Means For Your Social Media Marketing

According to Facebook, hashtags used in posts on personal profiles or pages essentially turn keywords such as topics or phrases into clickable links that are grouped together, much in the same way as Twitter. So for example, if you were posting up something about the London Underground, you might use the keyword #tube or the phrase #LondonUnderground. Here is an example of someone either clicking a #LondonUnderground hashtag or searching for it: As you can

Read Full Article

Enough Stalling: Social Media Action Plan For Your Small Business

Social media can have a great impact on the way small businesses interact with their customers. It used to be ok for a business to only have a website, but that isn’t the case anymore. Social media has become so popular and widely used that it only makes sense for businesses of all sizes (especially small) to get involved! Why You Should Put A Social Media Plan Into Action Social media can not only be

Read Full Article

Let’s talk…

We just need a few basic details about you and the team will be in contact, if you already have a project in mind then just select yes below and provide a few details to get the ball rolling.

Do you have a project in mind already?


Speak to the team