A Beginner’s Guide to Ecommerce Integration – Sage, Dynamics & More

Thanks to the boom in online sales over recent years, ecommerce integration has become more critical than ever. It’s the master of communication, syncing and coordinating front-end websites with back-end accounting and inventory management software.

In this post, we aim to help you understand ecommerce integration (it sounds far more complicated than it actually is). We’ll cover:

• What is ecommerce integration?
• Can I integrate with third-party vendors?
• What is Sage ecommerce integration?
• What is Microsoft Dynamics 365 integration?
• Five benefits of ecommerce integration

What is ecommerce integration?

Setting up a successful ecommerce shop involves a comprehensive collection of software, platforms and systems. Every component must work seamlessly together to improve back-end operations and ensure the best shopping experience for customers.

It’s helpful to think of ecommerce integration as a network of wires that connects front-end websites to back-end systems, allowing data to travel bidirectionally.

With integration, you only have to enter data once into a single system. For example, when you update inventory quantities, prices, descriptions and images through your enterprise resource planning (ERP) software, it’s automatically reflected online.

Can I integrate with third-party vendors?

Using third-party vendors is an excellent way for businesses to expand their international reach. Consequently, ecommerce integration helps you align your operational infrastructure with recognised vendors like Amazon, eBay, Magento and Shopify.

What’s more, expert ecommerce agencies offer integration with hundreds of payment providers (even the most obscure ones), so you can cater to global audiences. You can also coordinate email marketing campaigns with your ecommerce portal for maximum efficiency.

What is Sage ecommerce integration?

Sage ecommerce ERP software is a popular choice for businesses looking to grow their customer base, increase sales and gain control over the consistency and accuracy of their online catalogue.

If you use Sage ERP software, it’s straightforward to integrate with your customer-facing website. With automatic data transferral, you can seamlessly manage your online to offline sales, sync inventory and track orders and shipping.

Then, Sage 50 is perhaps the most-used accounting software in the UK. By integrating it with your ecommerce website, you’ll no longer have to reconcile your sales data. Every order and product update will be auto-populated from your website to Sage.

What is Microsoft Dynamics 365 integration?

Businesses love Microsoft Dynamics 365 for its unbeatable scalability, cost and customisable features. It delivers a highly personalised buying experience for customers across a range of emerging devices. Best of all, it effortlessly integrates with back-office systems to allow for a real-time exchange of data.

Dynamics 365 merges customer relationship management (CRM) and ERP solutions into a single, unified system, providing comprehensive data on pricing, inventory, invoices, prospects and more. When integrated, it allows you to make informed decisions about how to successfully run your business.

Five benefits of ecommerce integration

No matter what you use, ecommerce integration offers a treasure chest of benefits that can revolutionise your business and bolster sales, including:

1. Reduces the need for manual data entry
2. Improves data accuracy
3. Streamlines back-end operations
4. Increases customer satisfaction
5. Cuts costs

1.    Reduces the need for manual data entry

Are you sick and tired of manually entering data into your front-end and back-end systems? Thankfully, ecommerce integration eliminates the need for duplication and improves the speed of data exchange.

All you have to do is enter data once, and then everything is automatically updated across the board.

2.    Improves data accuracy

Integration can eliminate the need to input data manually, which dramatically reduces the chance of human error. Thanks to intelligent inventory synchronisation and real-time track updates, you don’t have to worry about inconsistencies or tired employees making mistakes (it happens to the best of us).

With seamless communication between your inventory and your ecommerce site, your customers will never again suffer the disappointment of an “Out of Stock” error message. You’ll improve brand loyalty alongside plenty of stress for customer service teams.

3.    Streamlines back-end operations

Once you’ve integrated your systems, internal productivity skyrockets. There’s no need to oversee hundreds of finickity processes, meaning employees can take a step back to focus on more important tasks.

Administrative costs decrease dramatically, and you’re likely to experience a boom in sales when your team spends their time brainstorming rather than laboriously managing data.

4.    Increases customer satisfaction

When you merge your online shop, ERP and CRM platforms, they work together to provide customers with an unparalleled shopping experience.

Integrated systems give you a treasure chest of enhanced tools like after-sales service benefits, loyalty programmes, customer order history and more. Every piece of data is consolidated to help you anticipate your customers’ needs.

Plus, integrated ecommerce aids personalisation. You can offer real-time suggestions and product recommendations, tailored marketing campaigns and unique discount codes.

5.    Cuts costs

Ultimately, integration allows you to handle increased demand without pouring in additional resources. Back-end processes are automated for ease, freeing employees to focus on work that makes a difference. Plus, there’s no need for overstuffed administrative teams.

More importantly, it allows customers to service their own needs. They can track order statuses, stock and deliveries. When they have an account, they can download receipts, organise refunds if necessary and view their order history. With more control, there’s less burden on customer service departments.

Talk to us about ecommerce integration today

At Bing Digital, we offer ecommerce integration that saves time and improves user experience.

We’re fully experienced in integrating all your internal elements, from Dynamics CRM and ERP to bespoke configuration models. What’s more, we can achieve a seamless link-up with over 300 different Payment Service Providers (PSPs) and a range of external vendors to maximise your earning potential.

By integrating your ERP, CRM, WMS, OMS, stock management, fulfilment, and marketplace channels, we can create the perfect environment for your enterprise to flourish.

If you’re ready to revolutionise your back-end operations and front-end experience, contact the team at Bing Digital to arrange a free consultation. Alternatively, expert support is just a phone call away on 020 8242 1954.