How to Level-Up Your Ecommerce Customer Service Using Social Media
Ecommerce is a fierce industry, with thousands of competitors out there waiting to steal your sales. One of the ways you can increase customer loyalty and keep those valuable sales coming is to up your game when it comes to customer service. Shoppers like to feel valued, respected and – most of all – listened to. Needless to say, speed is one of the most important factors. That’s why social media is one of the […]
Will a Wishlist Help or Hinder My Ecommerce Site?
We’ve all been there. A friend’s birthday is coming up and you have no idea what to get them. Maybe it’s Christmas and you’re struggling with gift ideas for that distant relative. What are your options? Ask them – and in doing so admit that you don’t know them well enough to choose yourself – or guess, and hope for the best. Alternatively, you could take a peek at their wishlist and choose a gift […]
Cryptocurrency Payments: The Future of Ecommerce or Just A Fad?
We’ve come a long way from the days of uncertain online payments. Until around 10 years ago, many of us were sceptical and fearful of putting our trust into online vendors. Fast forward to 2018 and shoppers confess to making 80% of their purchases online, excluding groceries. With the huge increase in online shopping comes more alternatives to conventional payment. In 2009, Satoshi Nakamoto – then anonymous – invented the first decentralised cryptocurrency, Bitcoin. Before […]
How to Elevate your Ecommerce Store with Brand Storytelling
You’ve polished your ecommerce website, upped your advertising game and you’re on the ball with social media. But, you’re not seeing much change. So, what’s missing? Many brands aren’t utilising the effective tool of storytelling. If you want to make a point to someone, the best way to make an impact is having a story to illustrate it. Keep reading as we take a look at some of the best brand stories and find out […]
Agencies vs Freelance Web Designers – Which Is Best for Me?
Building an attractive, effective and successful website will no doubt be tricky if you go it alone. It doesn’t have to be that way. That’s where the professionals come in. But do you choose an agency or a freelance web designer? Whether you’re an established business who wants to refresh you site, or an entrepreneur who wants a complete overhaul – it’s important to get the best fit. Here are some things to keep in […]
Magento Ecommerce Growth Hits 100% in Europe
Magento is one of the largest ecommerce platforms in the world. But it’s not done growing just yet. With constant innovation, new features and a vast community of developers, the platform has maintained a growing worldwide influence. And that has been exemplified recently with their European growth hitting 100%. Read on as we take a closer look at Magento’s growth and why the platform is so popular… Magento’s digital presence The digital experts at Magento […]
Facebook Will Offer GDPR Privacy Controls Says Zuckerberg
In May 2018, new privacy laws will come into place under the new General Data Protection Regulation (GDPR). These new laws aim to change how businesses handle and collect customer data. Tighter controls with GDPR will prompt companies, like Facebook, to make big changes to how they user personal information. Under the GDPR laws the leader of Facebook, Mark Zuckerberg, has said the social media platform will offer new privacy controls. Find out exactly what […]
6 Business Card Trends to Watch Out for in 2018
Business cards are a fantastic way to convey your company’s message and build your brand. No longer simply an exchange of contact details, they are now a tactile way to connect to customers through print design. Not sure how to make yours stand out from the crowd? Keep reading to find out 5 business card trends to watch out for in 2018… 1. Minimalism Minimalism is set to take hold of the business card world […]
Email Marketing Trends to Watch in 2018
Social media might dominate modern life, but that doesn’t mean emails are on their way out. Email marketing, in particular, is still an important tool in ecommerce – partly because it’s the most cost-effective marketing method available. And, like social media, it’s dynamic and ever-changing. It’s essential for businesses to keep up with the latest trends if they want to make the most of their efforts. Read on as we look at what to expect […]
Live Chat Boosts Ecommerce Conversation Rates By 45%
Live chat is helping to transform the way we shop and sell online. It provides a convenient, quick and simple way of accessing customer support. Given how easy it is to access, it’s not surprising that live chat has the highest satisfaction level for any customer service channel, with 73% of shoppers in one report giving it the thumbs up, compared with 61% for email and 44% for phone contact. For such an unobtrusive function […]