10 Reasons Why Your Brand Needs a Disaster Recovery Strategy
When you’re in business, disaster can strike at any time. That’s why developing a robust disaster recovery strategy is of vital importance – especially if you’re in the ecommerce industry. From managing orders to keeping customers’ data safe, there are many business practices you need to keep consistent and secure to make your company run smoothly. If you’re still unsure how disaster recovery would work for you, read on to learn exactly why your brand […]
How an Ecommerce Consultant Can Help You
Setting up and maintaining an online business is a challenging process. You might feel overwhelmed by the variety of technical procedures involved – from search engine optimisation to creating successful Google Ad campaigns. The amazing products in your store unfortunately don’t provide a guarantee to ecommerce success – not without a clear, engaging website and a focused strategy plan. Ecommerce consultants have years of experience in the industry and extensive knowledge of how to create […]
10 Best Practices for User Experience in Ecommerce
No matter how great your products are or how successful your marketing campaigns might be, if your website is confusing, slow or difficult to use, you’re likely to lose out on sales. According to recent reports, 69.57% of online shopping baskets are left abandoned without a purchase being made. If people are visiting your site, but your conversions are low, this could be a sign that your website is poorly optimised for user experience (UX). […]
Magento 2 Migration in 5 Easy Steps
When you have an ecommerce business, showcasing your products on a professional storefront is a must. If you don’t keep your platform updated, you’re at risk of losing customers to long loading times and confusing checkouts, not to mention the security risks of outdated platforms. Magento is the one of the leading ecommerce platforms, used by over 250,000 retailers across the globe. An updated version, Magento 2, was released in 2015 and contains many vital […]
10 Progressive Web App Benefits for Ecommerce
Many ecommerce businesses have discovered the limitations of both native apps and traditional websites. In most cases, consumers will leave websites within a matter of seconds if they’re difficult to navigate, whilst the inconvenient download process can discourage potential customers from using a brand’s application. If only there was a solution that took the benefits of both, whilst removing their weaknesses… Progressive Web Apps (PWAs) do just that. PWAs are apps that are created with […]
Twitter Trials Ecommerce ‘Shop Module’
If you’re looking for a space to engage your customers in conversation and build the profile of your ecommerce brand, then social media is the place to be. No platform brings you closer to consumers than Twitter. But what if Twitter could be used much more directly for ecommerce? In fact, right now Twitter ecommerce is being taken to the next level through the trial of a new Shop Module. In this article, we’ll take […]
What is PCI Compliance? Meaning, Levels and Requirements
If your ecommerce business accepts payments from credit or debit cards, you need to be compliant with PCI DSS (Payment Card Industry Data Security Standard). According to Verizon’s Payment Security Report 2020, only ‘27.9% of organizations achieved 100% compliance during their interim compliance validation’. Businesses that are not compliant put themselves at risk of data breaches, leading to a drastic loss of sales and reputation – and potentially, legal ramifications. So, what is PCI compliance […]
5 eCommerce Monitoring Tools for Traffic, Page Speed & More
Your eCommerce website is the face of your business, and making an excellent first impression is the key to boosting sales and retaining customers. Visitors expect speedy load times, easy-to-navigate web pages, working links, and visible calls to action (CTAs). Without them, your traffic will turn icy cold. How do you optimise your website to surpass your business goals? Choose the most significant key performance indicators (KPIs) and set up proactive eCommerce monitoring tools to […]
15 Ecommerce Conversion Rate Statistics You Need to Know
Ecommerce is a cornerstone of the modern retail industry. But how do you tell if your ecommerce site is working? Ultimately, the goal of your website is to rouse your customers to action – whether that’s to encourage them to sign up to your newsletter or buy your latest product. If you’re not clear about how successfully you’re converting – or where your website stands in relation to other online stores – your business will […]
How to Install Security Patches in Magento
With more people than ever shopping online, it’s important to provide comprehensive security measures to protect their personal and bank details. One way you can do this is by keeping your shiny Magento website up to date with the latest patches. In this blog post, we’ll explain everything you need to know about Magento security, including: What are Magento security patches? Why should I install Magento security patches? How do I install security patches in […]
