Why are the UK’s Top Retailers Ignoring Mobile Shoppers?
Mobile shopping is here to stay. And it’s on the rise too. According to Ipsos and PayPal, the UK average compound annual growth rate between 2013 – 2016 for mobile spend is estimated at 36%. However, the overall online spend has increased by only 10%. With the importance of mobile shopping well established, you’d expect the top online stores to do everything they can to embrace this trend, right? Wrong. Recent data suggests otherwise. Just the facts… According
Are You Ready for Google’s New Mobile Search Algorithm?
The mobile internet sphere couldn’t contain its excitement this week when Google announced its brand spanking new mobile friendly ranking system. Set to be rolled out on April 21st 2015, the update means some big changes for businesses with an online presence. So what’s on the horizon? And how will it affect you? We’ve got the scoop to help you prepare. Google goes gaga for mobile sites According to the latest research from the Global Web Index, 80% of internet
How to get mobile marketing right for SMEs
The UK is fast becoming a hub for everything mobile. Meanwhile, global internet usage from mobile devices last year was 12 times the amount of data bandwidth that was used on the internet at the turn of the Millennium. Although many Briton’s are using smartphones and tablets both at home and in the workplace it appears small businesses are still failing to see the value of mobile for business. Following a recent Email Marketing Census from eConsultancy, more than