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22nd February 2022 / Jon Billingsley

A Small Wonder: Microinteractions and UX Design

From scrolling through a webpage to clicking a button, we experience microinteractions all the time as we use the internet. If you’re struggling to build a connection with customers or a call-to-action on your website needs to be clearer, microinteractions could be the solution. In this article, we’ll explain exactly what microinteractions are, explore their applications for ecommerce UX and then provide you with some illustrative examples. What are microinteractions? Microinteractions
15th October 2015 / Jon Billingsley

What is User Experience Design?

Gone are the days when web surfers were impressed with websites that featured yellow text on black backgrounds. Today, people expect a sophisticated experience, which is why sites are becoming increasingly complex. One of the key components in this new age of rich, interactive websites is a concept called user experience design. But what exactly is this new-fangled art? And why should it be on the radar of every business with a website? Read on as we explore user experience
13th September 2015 / Jon Billingsley

4 User Experience Design Myths Exposed

User experience design (or UX design) is an increasingly popular concept in the web design sphere. Essentially, it relates to the ‘experience’ a user has when interacting with a system. However, there’s still a huge amount of confusion surrounding this term. To put an end to the confusion we’ve debunked some of the most misinformed user experience design myths and sent them straight to the slaughterhouse: 1. UX is a ‘soft’ element of web design Unfortunately,