3rd August 20173rd Aug 17Jon Billingsley2 Minute Read

Online Marketplace vs. Ecommerce Store – Which is Best for My Business?

Deciding where to sell online is one of the biggest challenges online traders face. Should you opt for the convenience of an established marketplace or go it alone and set up a stand-alone store of your own?

Each option has its own advantages and disadvantages. Deciding which option is best for your online business depends on your business goals. Get it right from the outset and you will find it far simpler to manage and grow your business.

What’s the difference?

New to selling online? Here’s a summary of each option:

  • Online marketplace: Examples of online marketplaces include Etsy, eBay, and Amazon. A variety of traders sell their products and services in online marketplaces where, just like a real market, you can expect to find a wide range of items under one virtual ‘roof’. Website maintenance and upgrades are the responsibility of the marketplace and some will even take care of inventory and arrange packaging and delivery.
  • Ecommerce site: Stand-alone commerce websites are managed directly by the business. The design, branding, marketing and merchandising is all carried out in-house and responsibility for website maintenance, upgrades, inventory and orders all falls on the shoulders of the business owners.

Which is best for my business?

It’s important to remember that there is no ‘right’ or ‘wrong’ option here. What works well for one business model won’t work for another. Each platform has its own issues and challenges that may affect the way you trade, so comparing them directly won’t be helpful.

Instead, think about your business goals and weigh up your options according to which one can best help you achieve your aims.

Can we Help?

It’s time to let your business shine. At Bing Digital, we specialise in market-leading digital solutions. No matter your online business goals, we’re here to make sure you reach them.

If you are ready to start selling online, get in touch with our team to discuss our award-winning website eCommerce Services and Magento Security Service. Send us a message and we’ll get right back to you.

Features of an online marketplace

  • Simplicity: Marketplaces can handle everything for you, from site maintenance to order fulfilment and delivery – for a small fee of course!
  • Trust: Larger online marketplaces have built up relationships with their users over an extended period. Your business could benefit directly from their brand recognition and good reputation.
  • Affordable international shipping: Larger marketplaces can help smaller businesses compete internationally as they tend to offer reduced rates on international shipping costs.

Features of a stand-alone eCommerce site

  • Autonomy: Control stays with you. For example, you have the freedom to make design and merchandising decisions, or change the terms and conditions.
  • Loyalty: The customers on your site are your own. You will have your own customer database and you’ll have full control over your brand and reputation.
  • Margins: Typically, you’ll have the ability to set bigger margins and have a greater potential for making profits.

Read More: Personalised E-Commerce and How it Works!

Find out how we can help you

If you would like to discuss the possibilities, why don’t you give Bing Digital a call on 0800 802 1206 . Alternatively, complete a contact form and we’ll be in touch soon.

Related Articles

A Small Wonder: Microinteractions and UX Design

From scrolling through a webpage to clicking a button, we experience microinteractions all the time as we use the internet. If you’re struggling to build a connection with customers or a call-to-action on your website needs to be clearer, microinteractions could be the solution. In this article, we’ll explain exactly what microinteractions are, explore their applications for ecommerce UX and then provide you with some illustrative examples. What are microinteractions? Microinteractions are small interactions between

Read Full Article

Ecommerce Penetration Testing Different Types

In recent years, cyber-attacks and data breaches have been on the rise, costing leading ecommerce brands thousands or even millions of pounds. By October 2021, the number of data breaches within the year had already surpassed those in 2020 by 17% – with retail experiencing the highest volume of data leakage attacks of all industries at 31.3%. The stats are clear – ecommerce businesses cannot afford to neglect their online security. That’s where penetration testing

Read Full Article

How to Better Understand Your Ecommerce Customers’ Needs

If sales are at a low for your ecommerce business and you’re searching for the cause, it might be time to try and understand your customers’ needs more closely. This rings particularly true as 76% of customers expect brands to understand their needs, whilst 89% of successful businesses view anticipating customer needs as integral to brand growth. Your customers’ needs will impact every choice they make through the shopping process – from research to checkout.

Read Full Article

Let’s talk…

We just need a few basic details about you and the team will be in contact, if you already have a project in mind then just select yes below and provide a few details to get the ball rolling.

Do you have a project in mind already?


Speak to the team