What is Omni-Channel Retailing (And Should I Omni-Care?)
In today’s digital world, shopping isn’t limited to one single channel. Most people tend to make purchases across several channels, including online stores, bricks-and-mortar retail sites and marketplaces, like Amazon. Omni-channel retailing is simply defined as a multi-channel sales approach, where each channel works together. Omni-channel retailing recognises the need for cross-channel marketing and creating a seamless multi-channel experience that shoppers can use to seamlessly transition from online browsing to shopping instore and vice versa. […]
Online Marketplace vs. Ecommerce Store – Which is Best for My Business?
Deciding where to sell online is one of the biggest challenges online traders face. Should you opt for the convenience of an established marketplace or go it alone and set up a stand-alone store of your own? Each option has its own advantages and disadvantages. Deciding which option is best for your online business depends on your business goals. Get it right from the outset and you will find it far simpler to manage and […]
Competing on Price – 3 Alternative Strategies for Ecommerce Stores
Ecommerce isn’t a walk in the park. Trading online may have its perks – lower operational costs, a larger client base, etc. – but it also has real downsides. Competition online between retailers is fierce, with many companies fighting to secure the attention of consumers in any way they can. One mistake many ecommerce sites make is to get involved in price wars with their competitors. Not only does this reduce the profits for all […]
Should I Change My Established Brand Name?
If your business is well established, your brand name will have an inherent level of value. People know your brand name; they recommend your organisation using your brand name. It’s on the business card in their pocket. It’s on your shop front, marketing material, stationery, and your website. If you’ve done a good job marketing your business, it’s everywhere. For these reasons and more, changing your brand name shouldn’t be taken lightly. It will have […]
What Are Local Citations? And Does My Ecommerce Store Need Them?
If you own or manage an ecommerce store, you’ll probably have heard of – and possibly dabbled with – search engine optimisation (also known as SEO). The allure of high search engine rankings is hard to resist, especially when you consider that searchers click on a first page result over 90% of the time. Jump into a top 3 position for a popular term and you could see your business launch into the stratosphere. Sounds […]
Why Every Ecommerce Site Should Exploit User Generated Content
As every ecommerce store owner will tell you, launching an online shop is a big challenge. From branding and competitor reach to the website build, there are many hurdles to jump before you can launch. Once your site is live, one of the tests you’ll face is the need for new content. Visitors to your website will need guidance and explanations, while search engines crave unique, in-depth content. A few words and a video or […]
What Do Ecommerce Shoppers Really Want?
Your website is the world’s window into your business. Is your business trustworthy? Efficient? Reliable? These are all questions your potential customers have when visiting your website. But what else are ecommerce shoppers looking for? A user-friendly experience The growth of online retail isn’t showing any signs of slowing down. As a result, competition between retailers is becoming increasingly aggressive. So, what can you do to stand out? Don’t get caught up in price wars. […]
UK Christmas Ecommerce Sales Expected to Reach £16.9 Billion
With the festive season finally upon us and Christmas decorations cheerfully illuminating the streets of Britain, most of us will be making a start on that ever-growing Christmas shopping list. From warming slippers for granddad to the latest PS4 games for the children, craft ales for your in-laws and toys for the cats, it’s no surprise that winter is known in the retail sector as the ‘golden quarter’. In recent years, braving the madness that […]
3 Important Metrics to Monitor on Your Ecommerce Websites
Whether you run a global ecommerce store a newly founded start-up, it’s important to know how you’re doing. Keeping track of your progress is essential if you want to be successful, know why you’re successful, and continue doing so. But how can you monitor your business performance in ecommerce? It’s not as hard as it sounds. There are a few KPIs that can give you a good idea of how your ecommerce business is doing. […]
Is Visual Search the Next Big Ecommerce Trend?
Have you ever seen someone wearing something – killer heels, an unusual leather bag, or an eye-catching accessory – and instantly wanted something similar for yourself? In this situation, many of us turn to Google for help in tracking down what we need. Unfortunately, describing to Google exactly what we’re looking for isn’t always easy – especially if that item falls into a high-volume search category like clothing. Fortunately, visual search is here to save […]