Digital Asset Management
Asset management with flexibility & muscle Unlock the power of your assets Your assets are your tools. Over the years, you will rack up thousands of files – your images, presentations and documents – all of which are important to your projects. Whether it’s marketing material, social media content or e-commerce, you need quick and easy access to your assets if you’re going work effectively. You need a place to store them that’s organised. Somewhere […]
How to Optimise Your AdWords PPC Campaign for Conversions
For many businesses with an online presence, Google AdWords is critical. Thanks to its instant impact, scalability, and ability to target specific demographics and keyword searches, AdWords can transform businesses into sales machines. If you’ve not considered AdWords but would like to see your advert at the top spot on Google, it’s worth a closer look. Unfortunately, while AdWords offers so much potential, it’s not all plain sailing. The platform is complex, requires constant attention […]
5 Pay-Per-Click Myths You Mustn’t Fall For
Are you considering a pay-per-click (PPC) advertising campaign? Before you do, read this article. We’ll be looking at the top paid marketing myths and separating PPC fact from PPC fiction. Enjoy! 1. “I don’t need PPC, I’m on the first page” Even if you’re ranking on the first page of Google search results, PPC gives you a further advantage over other companies. Wordstream found that – when buying online – 64.6% of clicks go to […]
Picking the Perfect Brand Name for your New Ecommerce Website
So you’re launching a new ecommerce website – congratulations! Before long, you’ll be worrying about oh-so-serious things like your bottom line, product returns and customer complaints. However, for now, it’s time to have a little bit of fun. It’s time to pick the perfect brand name for your new site. As a starting point, it’s imperative that the brand name fits your business, so it’s best to start with a little self-interrogation. Begin with these […]
11 Crucial Search Engine Ranking Factors for Ecommerce Websites
For every ecommerce website, the margin between success and failure is minimal. With so many competitors – many of which sell similar, if not the same, products – it’s incredibly important to look for any edge you can get. Search engine optimisation (or SEO) is a great place to start. If you’re not familiar with SEO, it involves the use of various techniques to increase a website’s traffic by improving its rankings on search engine […]
When Will Virtual Reality Ecommerce Go Mainstream?
Virtual reality (VR) and augmented reality (AR) experiences are being tipped as the next big thing for ecommerce. But what does VR have to offer that existing technology doesn’t? Is it really going to change the face of ecommerce as we know it? Let’s take a closer look and find out when we can expect to see this tech trend go mainstream. Introducing a new reality Retailers and marketing teams are constantly searching for new […]
5 Reasons Why Paid Search is Great for Boosting Business
Paid search is a great tool for business owners looking for a fast, cost-effective way to improve their online marketing technique and increase sales. If you’re new to the world of paid search, keep reading to find out why so many businesses trust this marketing strategy to get the most from their advertising budgets. 1. Get results fast Smart PPC (Pay Per Click) marketing campaigns can help you reach your target market quickly, without breaking […]
How to Increase Ecommerce Conversation Rates
Every ecommerce business is constantly driving to increase sales, and rightly so. With so much competition and endless new websites springing up, nobody can afford to sit back and simply enjoy the status quo. Just a 1% improvement in your store’s conversation rate is incredible, so how far would you go for almost 12%? Responsive layouts. Search engine optimisation. eCommerce conversation rate optimisation. Social media marketing. Pay-per-click advertising. The list of techniques businesses are employing in […]
How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads
Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you […]
How to Fix a Suspended Google AdWords Account in 4 Easy Steps
You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons […]
