27th June 2018 / Jon Billingsley

What the Heck is Invitational Marketing?

In an ever-growing digital world, businesses are constantly trying to find new ways to interact with consumers. One of the most recent trends goes by the name of invitational marketing. You guessed it – a form of advertising that actually ‘invites’ the customer to participate. Could this be the answer to irrelevant advertising and customer apathy? Keep reading as we take a closer look… The state of modern marketing Evolving technologies
14th September 2017 / Jon Billingsley

A Beginner’s Guide to Creating a Killer Content Strategy

It doesn’t matter whether your business is just starting out or it’s been going for years. Either way, it’s crucial to have a solid content marketing strategy in place if you hope to stay ahead of the competition. What is content marketing? If you’re reading this article, you’re probably new to content marketing. And that’s ok. We’re here to help. Understanding exactly what content marketing is, and the different forms it can take,
1st September 2017 / Jon Billingsley

How to Find & Connect With Influencers In Your Industry

Industry influencers wield a lot of power online. Make the right connections and you could get your brand in front of a huge (highly targeted) network of people who wouldn’t ordinarily see you. But how do you go about finding and connecting with industry influencers? What does it take and where do you get started? Don’t worry. The hardest part is getting started with your influencer marketing strategy, and we’re here to help. Here are some simple, practical
29th August 2017 / Jon Billingsley

How to Make Light Work of Dark Social

The term ‘dark social’ sounds unnerving, right? Don’t worry. In truth, the real meaning for this term isn’t quite as scary. Log into a social platform like Facebook or LinkedIn and you can instantly see how many likes and shares your posts have amassed. Drill deeper, and you can even see insights like page views, post engagements and reach. Conversely, the term dark social – which was coined in 2012 by Senior Editor at The Atlantic, Alexis C. Madrigal –
23rd August 2017 / Jon Billingsley

5 Reasons Why Instagram Will Supercharge Your Ecommerce Store Sales!

The ‘build it and they will come’ strategy simply doesn’t work for websites anymore, making a more proactive approach essential. You can’t sit back and wait for people to rush through your virtual doors. So, what’s the solution? If your business is looking for ways to reach out and connect with customers, kickstarting a social media campaign should be at the top of your to-do list. Platforms such as Twitter, Pinterest and LinkedIn offer business owners the
9th April 2017 / Jon Billingsley

Digital Asset Management

Asset management with flexibility & muscle  Unlock the power of your assets  Your assets are your tools. Over the years, you will rack up thousands of files – your images, presentations and documents – all of which are important to your projects. Whether it’s marketing material, social media content or e-commerce, you need quick and easy access to your assets if you’re going work effectively.
20th March 2017 / Jon Billingsley

3 Content Marketing Trends Tipped for Success in 2017

In this post, we’ll take a look at some simple and effective content marketing strategies your business can incorporate – without breaking the bank. Plan with purpose Content marketing will continue to play an important role in B2C and B2B marketing in 2017. To achieve the best results from content marketing, it’s crucial to have a solid content marketing strategy in place to guide you through the year. What are your content marketing goals for 2017? Are you
17th March 2017 / Jon Billingsley

A Beginner’s Guide to Email Marketing Personalisation

It has been predicted that over one-third of the worldwide population will be using email by the end of 2019 – that’s over 2.9 billion people. As fantastic as it would be to convert all of these people into customers using a single email marketing campaign, it’s unlikely. Why? Everyone will have different hobbies, interests and likes. One single marketing message is unlikely to appeal to them all – it just wouldn’t be relevant. So how can you reach out
22nd January 2017 / Jon Billingsley

Small Space Storage Hacks You Need in Your Life

If you live or work in a small space, you’re probably fed up of fighting a losing battle against clutter. If that’s the case, don’t despair. Try some of our clever small space storage hacks and say goodbye to disorganised chaos forever. Take your laundry to new heights  One of the most frustrating things about living in a small space is dealing with laundry day. Fed up of having your cherished floor space gobbled up by
12th June 2016 / Jon Billingsley

Make Your Ecommerce Site More User Friendly in 5 Simple Steps

Is your e-commerce site user-friendly? If not, you’re losing sales – guaranteed. In this post, we’re going to take a look at five top tips for improving the usability of your site. Put them into practice and you should see your conversion rates soar and your bounce rate plummet. 1. Intuitive Navigation  When people arrive on your homepage, what do they see? If a site is difficult to navigate, people won’t stick around. They’ll