Why are the UK’s Top Retailers Ignoring Mobile Shoppers?
Mobile shopping is here to stay. And it’s on the rise too. According to Ipsos and PayPal, the UK average compound annual growth rate between 2013 – 2016 for mobile spend is estimated at 36%. However, the overall online spend has increased by only 10%. With the importance of mobile shopping well established, you’d expect the top online stores to do everything they can to embrace this trend, right? Wrong. Recent data suggests otherwise. Just […]
Customer Engagement – Shifting From Reactive to Proactive Strategy
Does your business interact with your customers reactively rather than proactively? Do you deal with questions, comments and issues as and when they arise? Sure, the customer may be left satisfied that their question or problem has been resolved, but what if you could go one step further… Could you predict and answer their queries before they need to be asked? A shift from reactive to proactive engagement with your customers can be a challenge […]
The price is right: the beauty of dynamic pricing for e-commerce
One topic of discussion that I regularly have with clients is regarding their pricing structure. Should they be cheaper than their direct competitor? Should they raise their price as it’s Christmas? The answer is simple: opt for flexible, dynamic pricing – a strategy that many online retailers are beginning to adopt The truth is, no two retailers offer the same customer experience and added value. Where one retailer can get away with offering a rock […]
The top 5 UX faux-pas luxury brands must iron out
It is still very common for luxury brands to attempt to apply unique forms of branding to their online space. Unfortunately, what many high-end brands simply don’t realise is that this is often at the expense of user experience and search engine value. I’ve selected the common issues below as a point of reference for leading luxury businesses looking to increase their exposure online. Ultimately, the below examples intimate that by trying to be so […]
How to sell expensive items online
There is no quick fix when it comes to selling expensive, high-end products to the consumer market online. It is not hard to realise that high ticket items are indeed a different species as opposed to selling low-end goods but at the end of the day the concept is still about buying and selling. Essentially the first step for an online business looking to sell expensive items is to identify the buying process of your […]
eCommerce Design Trends That Will Yield Results in 2014
Inevitably, most new design trends are either fads or just completely unnecessary. They may look nice, but deliver next to nothing in terms of ROI. Or they simply weigh down your site and distract your users. We’ve dwindled your options down to a core list of must-follow trends for the coming year. Whether you’re looking to stick to the barebones or you want to go for the full bells and whistles, ensure you build from […]
How to market an ecommerce website – 12 Tips to get you started
Since Bing Digital started back in 1999 we have been working with brands to improve their marketing presence online Throughout the years, the web has evolved, and advances in technology have continued to change, but the key advice remains the same. The following top-level tips should be adapted and developed to suite your needs. 1) Why Do People Pay £150 For a Tee Shirt? The fact that you pick and choose products for your e-commerce […]
How investing in Online Video can boost SEO and promote your services
Many small and large business owners consider online videos as tedious and expensive investments. What they fail to realise is that despite the relatively high costs of video production, this type of digital marketing provides great value to a business in terms of branding, viral exposure of products and services, increased conversion rates, and in building more links for SEO purposes. Video marketing has a great potential for generating secure and high quality links to […]
How to enhance your brand using Pinterest
The launch of Pinterest as the latest social media craze has revolutionised the way in which individuals and organisations, with common interests, interact rom a plethora of platforms. Incorporating Pinterest as a focal point of your social media strategy can certainly deliver results equally as well as the likes of Facebook and Twitter; it’s simply a case of utilising its features optimally. To sum up Pinterest briefly; it is a simple, easily applicable resource that […]
Is Behavioural Pricing the Future of eCommerce?
Social media has come out of nowhere to become the most important marketing tool for online businesses. Could it possibly get any bigger?
It’s already a platform wherein thousands of brands are connecting with a potential audience of over 700 million people (according to official Facebook figures). It allows consumers to publicly recommend a business to their entire network of friends with a click of a button. This is brand awareness on a level previously never thought possible – yet many digital marketing experts are arguing that “we ain’t seen nothing yet…”