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6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
27th June 2018 / Jon Billingsley

What the Heck is Invitational Marketing?

In an ever-growing digital world, businesses are constantly trying to find new ways to interact with consumers. One of the most recent trends goes by the name of invitational marketing. You guessed it – a form of advertising that actually ‘invites’ the customer to participate. Could this be the answer to irrelevant advertising and customer apathy? Keep reading as we take a closer look… The state of modern marketing Evolving technologies
13th December 2017 / Jon Billingsley

Email Marketing Trends to Watch in 2018

Social media might dominate modern life, but that doesn’t mean emails are on their way out. Email marketing, in particular, is still an important tool in ecommerce – partly because it’s the most cost-effective marketing method available. And, like social media, it’s dynamic and ever-changing. It’s essential for businesses to keep up with the latest trends if they want to make the most of their efforts. Read on as we look at what to expect from email marketing
30th November 2017 / Jon Billingsley

Your Social Campaign Needs Video – And Here’s Why…

New to the idea of social video marketing? It’s a powerful tool that could help you increase traffic to your website, gain more followers for your social channels and improve visibility of your brand. Social video is a term used to describe video content that has been designed for sharing across social networks. Each network has its own audience and, as a result, video needs to be carefully optimised to suit each platform, whether that’s Twitter, Facebook, Instagram
25th October 2017 / Jon Billingsley

How to Get More Value from Email Marketing: 6 Pro Tips

Email marketing is a hugely powerful tool for business of all sizes. From budding start-ups to established global brands, email is where it’s at. 2.9 billion people across the world have email accounts. Want to reach some of them? Here are six great email marketing tips every business needs to think about before launching a campaign. 1. Goals What are you hoping to achieve from your campaign? Successful email marketing campaigns have a set,
6th September 2017 / Jon Billingsley

Email Marketing – 8 Dos & Don’ts for Your Small Business

Email marketing is a fantastic tool for businesses of all shapes and sizes. Why? In addition to driving sales and conversions, it’s also cost effective, measurable and makes communicating with your target audience a breeze. What’s not to love? If you want to find out how to leverage the power of email marketing for your small business, this post is the perfect place to start. We’ve compiled eight of our top email marketing dos and don’ts to ensure you avoid
20th March 2017 / Jon Billingsley

3 Content Marketing Trends Tipped for Success in 2017

In this post, we’ll take a look at some simple and effective content marketing strategies your business can incorporate – without breaking the bank. Plan with purpose Content marketing will continue to play an important role in B2C and B2B marketing in 2017. To achieve the best results from content marketing, it’s crucial to have a solid content marketing strategy in place to guide you through the year. What are your content marketing goals for 2017? Are you
17th March 2017 / Jon Billingsley

A Beginner’s Guide to Email Marketing Personalisation

It has been predicted that over one-third of the worldwide population will be using email by the end of 2019 – that’s over 2.9 billion people. As fantastic as it would be to convert all of these people into customers using a single email marketing campaign, it’s unlikely. Why? Everyone will have different hobbies, interests and likes. One single marketing message is unlikely to appeal to them all – it just wouldn’t be relevant. So how can you reach out
21st November 2016 / Jon Billingsley

A Beginner’s Guide to Email Marketing Personalisation

It has been predicted that over one-third of the worldwide population will be using email by the end of 2019 – that’s over 2.9 billion people. As fantastic as it would be to convert all of these people into customers using a single email marketing campaign, it’s unlikely. Why? Everyone will have different hobbies, interests and likes. One single marketing message is unlikely to appeal to them all – it just wouldn’t be relevant. So how can you reach out
27th August 2016 / Jon Billingsley

How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads

Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you will need to take to ensure you’re