6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
13th December 2017 / Jon Billingsley

Email Marketing Trends to Watch in 2018

Social media might dominate modern life, but that doesn’t mean emails are on their way out. Email marketing, in particular, is still an important tool in ecommerce – partly because it’s the most cost-effective marketing method available. And, like social media, it’s dynamic and ever-changing. It’s essential for businesses to keep up with the latest trends if they want to make the most of their efforts. Read on as we look at what to expect from email marketing
6th September 2017 / Jon Billingsley

Email Marketing – 8 Dos & Don’ts for Your Small Business

Email marketing is a fantastic tool for businesses of all shapes and sizes. Why? In addition to driving sales and conversions, it’s also cost effective, measurable and makes communicating with your target audience a breeze. What’s not to love? If you want to find out how to leverage the power of email marketing for your small business, this post is the perfect place to start. We’ve compiled eight of our top email marketing dos and don’ts to ensure you avoid
27th August 2016 / Jon Billingsley

How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads

Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you will need to take to ensure you’re
24th August 2016 / Jon Billingsley

How to Fix a Suspended Google AdWords Account in 4 Easy Steps

You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons for AdWords account suspensions Firstly,
25th May 2016 / Jon Billingsley

3 Common Email Marketing Blunders (and How to Avoid Them!)

When implemented correctly, email marketing offers great ROI. Get it wrong and you risk irritating (and even alienating) your loyal client base. If you’re preparing to send your first email marketing material and we’ve got your worried, relax. Simply read on to find out what not to do before you press send on your first campaign. 1. Overlooking mobile Ignore tablet and smartphone users at your peril. 55% of emails are now opened on a mobile device and this figure
22nd October 2015 / Jon Billingsley

6 Ways to Boost E-Mail Marketing Open Rates

Yes, social media may be the coolest kid on the block when it comes to keeping up with the latest trends. However, as far as we’re concerned, fresh isn’t necessarily best. If it’s ROI that you’re looking for, e-mail marketing is still one seriously effective technique. Want proof? According to the latest stats from Experian, every $1 spent returns a colossal $44.25. Wow! Of course, generating this kind of lucrative ROI isn’t quite as simple as inundating your
17th April 2014 / Jon Billingsley

The importance of using a Google Certified Agency

As a business owner or someone responsible for the business budget,  marketing your firm online with a digital agency requires a distinct level of trust. You need to be sure that the agency you choose is working as hard as possible to give you a tangible return on your investment. That's why, at Bing Digital, we are a certified Google Partner. Google Partners are online marketing companies that are trusted and recognised by Google. If you see a Google Partner
7th April 2014 / Jon Billingsley

A guide to Google re-marketing

Put simply, re-marketing on Google gives you the opportunity to reach back out to users who may have already touched upon your brand. This is what differentiates it from standard display advertising as you will be reconnecting with users who have already shown enough interest in your products or services to visit your website. Google's Dynamic re-marketing pulls your product information, images and display ads based on items which sell well or what shoppers have viewed
5th December 2013 / Jon Billingsley

How to get mobile marketing right for SMEs

The UK is fast becoming a hub for everything mobile. Meanwhile, global internet usage from mobile devices last year was 12 times the amount of data bandwidth that was used on the internet at the turn of the Millennium. Although many Briton’s are using smartphones and tablets both at home and in the workplace it appears small businesses are still failing to see the value of mobile for business. Following a recent Email Marketing Census from eConsultancy, more than