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6th October 2020 / Jon Billingsley

How to Create a Customer Profile for Your Ecommerce Store

If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
27th June 2018 / Jon Billingsley

What the Heck is Invitational Marketing?

In an ever-growing digital world, businesses are constantly trying to find new ways to interact with consumers. One of the most recent trends goes by the name of invitational marketing. You guessed it – a form of advertising that actually ‘invites’ the customer to participate. Could this be the answer to irrelevant advertising and customer apathy? Keep reading as we take a closer look… The state of modern marketing Evolving technologies
13th December 2017 / Jon Billingsley

Email Marketing Trends to Watch in 2018

Social media might dominate modern life, but that doesn’t mean emails are on their way out. Email marketing, in particular, is still an important tool in ecommerce – partly because it’s the most cost-effective marketing method available. And, like social media, it’s dynamic and ever-changing. It’s essential for businesses to keep up with the latest trends if they want to make the most of their efforts. Read on as we look at what to expect from email marketing
30th November 2017 / Jon Billingsley

Your Social Campaign Needs Video – And Here’s Why…

New to the idea of social video marketing? It’s a powerful tool that could help you increase traffic to your website, gain more followers for your social channels and improve visibility of your brand. Social video is a term used to describe video content that has been designed for sharing across social networks. Each network has its own audience and, as a result, video needs to be carefully optimised to suit each platform, whether that’s Twitter, Facebook, Instagram
6th September 2017 / Jon Billingsley

Email Marketing – 8 Dos & Don’ts for Your Small Business

Email marketing is a fantastic tool for businesses of all shapes and sizes. Why? In addition to driving sales and conversions, it’s also cost effective, measurable and makes communicating with your target audience a breeze. What’s not to love? If you want to find out how to leverage the power of email marketing for your small business, this post is the perfect place to start. We’ve compiled eight of our top email marketing dos and don’ts to ensure you avoid
27th August 2016 / Jon Billingsley

How to Prepare for Google’s Game-Changing Expanded AdWords Text Ads

Last month, Google announced plans to overhaul AdWords. The most important change for advertisers and agencies is most probably the expansion of text ads – they will increase in size by a whopping 47%. That’s a whole lot of additional ad space! At Bing Digital, we’re really excited about the possibilities expanded text ads present. In this post, we will run through the new features and help you get to grips with the steps you will need to take to ensure you’re
24th August 2016 / Jon Billingsley

How to Fix a Suspended Google AdWords Account in 4 Easy Steps

You’ve spent hours, weeks, even months of your time fine-tuning your Google AdWords account. It was working a treat, and now it’s suspended. What will you do next? If you’re contemplating starting again from scratch, wait a moment. You might be able to overturn the suspension. In this post, you can find out why your account has been shut down and what you can do to get it up and running again pronto. Common reasons for AdWords account suspensions Firstly,
25th May 2016 / Jon Billingsley

3 Common Email Marketing Blunders (and How to Avoid Them!)

When implemented correctly, email marketing offers great ROI. Get it wrong and you risk irritating (and even alienating) your loyal client base. If you’re preparing to send your first email marketing material and we’ve got your worried, relax. Simply read on to find out what not to do before you press send on your first campaign. 1. Overlooking mobile Ignore tablet and smartphone users at your peril. 55% of emails are now opened on a mobile device and this figure
22nd April 2016 / Jon Billingsley

Does Free Shipping Make A Difference?

Free Shipping – two of the most powerful words in e-commerce, or so many would have you believe. It’s easy to see why free shipping is so popular with consumers. People like “free” – after all, shipping costs can add a large sum to the overall cost of online purchases. So, would a site that offers free shipping do better than a site that charges £10 for every order? Not necessarily. Simply put – free shipping can make a difference to sales. However,
22nd October 2015 / Jon Billingsley

6 Ways to Boost E-Mail Marketing Open Rates

Yes, social media may be the coolest kid on the block when it comes to keeping up with the latest trends. However, as far as we’re concerned, fresh isn’t necessarily best. If it’s ROI that you’re looking for, e-mail marketing is still one seriously effective technique. Want proof? According to the latest stats from Experian, every $1 spent returns a colossal $44.25. Wow! Of course, generating this kind of lucrative ROI isn’t quite as simple as inundating your