Is Facebook Suffering a Midlife Crisis?
Since its launch in 2006, Facebook has grown into the world’s largest social media platform. The site is used across the globe by individuals and businesses alike, with over 2.2 billion monthly active users in 2018. However, a recent news report has thrown the relevance of Facebook into question. When asked to describe the different social media platforms, users labelled Facebook as ‘ego-centric’, the ‘uncool uncle’ and some even suggested the social platform
4 Excellent Examples of Social Proofing In Action
Have you heard of ‘herd mentality’? If you’ve ever been to a sporting event or even the theatre, you’ve probably succumbed to its power. Joining with other individuals to create a crowd with a single focus is an exhilarating – and sometimes frightening – psychological force. Perhaps you’ve joined in with chants of displeasure. You could have even laughed involuntarily, simply in response to others laughing around you. Don’t worry. It’s completely
How Snapchat Can Help Your Small Business Increase Sales
It’s no secret that teenagers and millennials love Snapchat, but recent research has revealed that it’s exploding in popularity with over 30’s. With 10 million UK users logging in every day and a rapidly evolving demographic, is it time your business tapped into the digital marketing and sales boosting potential of Snapchat? In this blog post we’ve put together a few tips for using Snapchat to help your small business increase sales and boost brand loyalty. Snapchat:
How to promote your content and get your business heard
The secret to great content marketing is not just about creating something that’s out of the ordinary, it’s about finding the right audiences to promote it to. Without followers and readers it’s simply a waste of time and resource to write it in the first place as the content won‘t work anywhere near as hard for your website as it would with the right promotion. They say that you should spend twice as long as it takes you to write the article to promote it;Facebook Hashtags: What It Means For Your Social Media Marketing
According to Facebook, hashtags used in posts on personal profiles or pages essentially turn keywords such as topics or phrases into clickable links that are grouped together, much in the same way as Twitter. So for example, if you were posting up something about the London Underground, you might use the keyword #tube or the phrase #LondonUnderground. Here is an example of someone either clicking a #LondonUnderground hashtag or searching for it: As you can see fromEnough Stalling: Social Media Action Plan For Your Small Business
Social media can have a great impact on the way small businesses interact with their customers. It used to be ok for a business to only have a website, but that isn’t the case anymore. Social media has become so popular and widely used that it only makes sense for businesses of all sizes (especially small) to get involved! Why You Should Put A Social Media Plan Into Action Social media can not only be a big helping hand in boosting your online presence, it canHow to enhance your brand using Pinterest
The launch of Pinterest as the latest social media craze has revolutionised the way in which individuals and organisations, with common interests, interact rom a plethora of platforms. Incorporating Pinterest as a focal point of your social media strategy can certainly deliver results equally as well as the likes of Facebook and Twitter; it’s simply a case of utilising its features optimally. To sum up Pinterest briefly; it is a simple, easily applicable resource5 tips to help e-commerce businesses succeed using Facebook
In the digital age of social networking it has never been easier for online retailers to interact and resonate with existing and potential customers. Facebook in particular is a very useful tool for reaching out to various demographics and to encourage loyalty in your brand and confidence in your products. With hundreds of millions of active users on Facebook e-commerce businesses are having to become somewhat more sophisticated in terms of how they market their services.Goodbye to Free Facebook For Businesses
Recently, we saw the full roll-out of offer posts for business pages on Facebook. For the past year, the Facebook has been teasing its business users with the opportunity of creating a Facebook coupon. Retail giants like Top Shop, as well as countless local storefront businesses, have been able to post specials for their fan bases for several months. (more…)What is Social Media Marketing?
Social media marketing is one of the most important elements of any business owner's company model. It's no secret that traditional marketing techniques such as print and radio advertising are simply not nearly as effective as they once were, especially given the popularity of the Internet. After all, most people go straight to browsing the Web when they're in need of information, which is why building a strong on line presence is so important. We offer the following